Out of the chimney and into detergents, we’re reinventing the future of cleaning and using captured carbon emissions to create our products
Hand dishwashing liquid has a pretty tough job to do. It needs to remove grease and stains from cutlery, plates and pans while, at the same time, being gentle on the skin. That power comes from surfactants – the ingredients that make the product effective at foaming and cleaning. The problem is, surfactants are typically derived from virgin fossil fuels and therefore have a high carbon footprint.
Our Research & Development teams have been working to find an alternative that’s not only made using renewable ingredients but also offers the same – if not better – cleaning performance.
The result is a new formulation that’s three times more renewable and 99% biodegradable, using 100% plant-derived ingredients. Better yet, we have removed the use of fossil-derived chemicals. What’s more, the product is packaged in bottles made from 100% recycled plastic.
The product has hit the shelves in the Gulf region with our Lux brand (also known as Sunlight) and we’re now looking to roll it out to other countries.
Another step towards a cleaner future
In September last year, we launched our which, at its heart, has the ambition to replace 100% of the carbon derived from virgin fossil fuels in our cleaning and laundry product formulations with renewable or recycled carbon sources instead.
Central to that strategy is what we call the . This describes how we will replace non-renewable fossil sources of carbon (also known as black carbon) with captured carbon (purple carbon), plants and biological sources (green carbon), marine sources such as algae (blue carbon), and carbon recovered from waste materials (grey carbon).
With the launch of this new formulation, we take another significant step forward in our Clean Future journey as it provides us with the base into which we can incorporate future technologies such as . This is a type of surfactant found in nature. It’s 100% renewable and biodegradable, and importantly is also ultra-mild on skin, which sets it apart from other surfactant alternatives.
As Bert Nijhuis, Product Development Director, Home Care says: “With this latest innovation, our R&D team has created the optimal combination using 100% naturally derived, renewable cleaning ingredients while giving better performance than the conventional ingredients. This is a great example of the Carbon Rainbow in action – moving away from black carbon-sourced surfactants in favour of green carbon-sourced ones.”
As we continue our efforts to reimagine the future of cleaning, we look at how some of the advances we’re making are delivering for people, the planet and our business.
By 2030, all the ingredients we use in our products will biodegrade completely and quickly. Here we explain what this means in practice and how we are making it happen.