All news stories

Fine fragrances, humour and a social-first approach have seen Axe body spray transform Gen Z engagement, win awards and sales. Caroline Gregory, Axe Global Brand Director, explains how.

A landmark UN treaty to end plastic pollution could be agreed over the coming weeks as the final negotiations take place in Geneva. Unilever’s Senior Global Sustainability Manager, Ed Shepherd, who will be at the talks, discusses what we can expect.

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.

With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.

Knorr Mexico’s recent brand transformation has fuelled double-digit growth in bouillons and soups. Eduardo Angulo, CMO, Foods Latin America, reflects on how Knorr leveraged influencer-led strategies to become one of Mexico’s top five brands.

With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.

Wall’s has partnered with Minecraft to launch an ice cream inspired by the game. It aims to tap into a growing fan base thanks to A Minecraft Movie and provide fun and flavour to 80% of gamers who eat while they play.

Unilever Food Solutions has shaken up China’s soy sauce market with a new premium product that ticks all the boxes for chefs. Here we look at how market insights and R&D expertise allowed Knorr Professional to gain an edge in this competitive market.

From our marketing to R&D and supply chains, a social-first approach is shaping the future at Unilever. Here, Aaron Rajan, Consumer Technology VP, explains how Unilever is adopting this mindset by leveraging AI and technology to drive growth.

What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.