Unilever invites startups to partner through Positive Beauty Growth Platform
Unilever today announced the launch of the Positive Beauty Growth Platform – a new initiative which aims to partner with scaleups and startups to drive innovation and brand growth.
The Positive Beauty Growth Platform is led by Unilever’s Beauty & Personal Care Division, home to global brands such as Dove, AXE and Love Beauty & Planet, and The Unilever Foundry, the company’s collaborative innovation network. The Foundry has piloted over 400 startup projects to date, including collaborations with AI-powered skincare engine HelloAva and cleaning services marketplace Helpling.
Through a series of pitch competitions and entrepreneurial challenges, the Positive Beauty Growth Platform invites the very best scaleups and startups from around the world to collaborate on projects at the forefront of innovation and technology in the beauty industry.
Today Unilever is reaching out to scaleups and startups operating in the fast-growing and evolving world of social commerce. In its broadest form, social commerce is the integration of social media and eCommerce, using social platforms to sell and promote products and services. The global social commerce market is expected to reach nearly $3,370 billion by 2028, with the beauty and personal care segment projected to grow at a compound annual growth rate (CAGR) of over 30 percent between 2021-2028.1
To bring this growth opportunity to life, the Positive Beauty Growth Platform is especially interested in partnering with entrepreneurs, from seed startups to late-stage scaleups, in the field of livestream commerce, shoppable media, group buying and gaming commerce. Successful teams will be given the opportunity to pilot their idea in collaboration with some of the world’s leading beauty brands.
The power of collaboration
“Collaboration in the mega-trends of the future is a strategic imperative for Unilever”, says Sunny Jain, President Beauty & Personal Care. “Building a thriving two-way relationship with the global startup community helps power innovation and experimentation, deliver business solutions and fuel growth. The Positive Beauty Growth Platform has been designed to do just that. By harnessing startups’ disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.”
The new initiative reflects Unilever’s Positive Beauty vision for a new era of beauty which is equitable and inclusive, as well as sustainable for the planet. Using Unilever’s world-class science, technology programmes and innovation partnerships, Positive Beauty is also helping to drive a transformation in how our products are designed and marketed so that they do more good for both people and the planet, deliver a superior product experience, and tap into consumer trends.
Notes to editors
Key dates for scaleups and startups interested in applying:
Tuesday 28 September (12:00 BST)
Unilever Open Forum
Wednesday 6 October (10:00 and 16:00 BST)
Tuesday 19 October (23:59 BST)
Wednesday 3 November
Virtual Live Pitch Competition
Thursday 18 November
For more information and to apply, visit: https://www.f6s.com/unilever-social-commerce-pitch
About The Foundry
The Foundry is Unilever’s global collaborative innovation platform. We work with high-growth scaleups and pioneering startups to identify and accelerate partnership opportunities on a global scale. We work across all Unilever divisions and functions, focusing on the biggest challenges Unilever brands and our business faces today and tomorrow; driving growth through product, channel and capability innovation.
Where relevant, these actions are subject to the appropriate consultations and approvals.
This announcement may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘will’, ‘aim’, ‘expects’, ‘anticipates’, ‘intends’, ‘looks’, ‘believes’, ‘vision’, or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the ‘Group’). They are not historical facts, nor are they guarantees of future performance.
Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the material or principal factors which could cause actual results to differ materially are: Unilever’s global brands not meeting consumer preferences; Unilever’s ability to innovate and remain competitive; Unilever’s investment choices in its portfolio management; the effect of climate change on Unilever’s business; Unilever’s ability to find sustainable solutions to its plastic packaging; significant changes or deterioration in customer relationships; the recruitment and retention of talented employees; disruptions in our supply chain and distribution; increases or volatility in the cost of raw materials and commodities; the production of safe and high quality products; secure and reliable IT infrastructure; execution of acquisitions, divestitures and business transformation projects; economic, social and political risks and natural disasters; financial risks; failure to meet high and ethical standards; and managing regulatory, tax and legal matters. A number of these risks have increased as a result of the current Covid-19 pandemic.
These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including in the Unilever Annual Report and Accounts 2020.