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Unilever invites startups to partner through Positive Beauty Growth Platform

Unilever today announced the launch of the Positive Beauty Growth Platform – a new initiative which aims to partner with scaleups and startups to drive innovation and brand growth.

Positive Beauty Growth platform

The Positive Beauty Growth Platform is led by Unilever’s Beauty & Personal Care Division, home to global brands such as Dove, AXE and Love Beauty & Planet, and The Unilever Foundry, the company’s collaborative innovation network. The Foundry has piloted over 400 startup projects to date, including collaborations with AI-powered skincare engine HelloAva and cleaning services marketplace Helpling.

Through a series of pitch competitions and entrepreneurial challenges, the Positive Beauty Growth Platform invites the very best scaleups and startups from around the world to collaborate on projects at the forefront of innovation and technology in the beauty industry.

Today Unilever is reaching out to scaleups and startups operating in the fast-growing and evolving world of social commerce. In its broadest form, social commerce is the integration of social media and eCommerce, using social platforms to sell and promote products and services. The global social commerce market is expected to reach nearly $3,370 billion by 2028, with the beauty and personal care segment projected to grow at a compound annual growth rate (CAGR) of over 30 percent between 2021-2028.1

To bring this growth opportunity to life, the Positive Beauty Growth Platform is especially interested in partnering with entrepreneurs, from seed startups to late-stage scaleups, in the field of livestream commerce, shoppable media, group buying and gaming commerce. Successful teams will be given the opportunity to pilot their idea in collaboration with some of the world’s leading beauty brands.

The power of collaboration

“Collaboration in the mega-trends of the future is a strategic imperative for Unilever”, says Sunny Jain, President Beauty & Personal Care. “Building a thriving two-way relationship with the global startup community helps power innovation and experimentation, deliver business solutions and fuel growth. The Positive Beauty Growth Platform has been designed to do just that. By harnessing startups’ disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.”

The new initiative reflects Unilever’s Positive Beauty vision for a new era of beauty which is equitable and inclusive, as well as sustainable for the planet. Using Unilever’s world-class science, technology programmes and innovation partnerships, Positive Beauty is also helping to drive a transformation in how our products are designed and marketed so that they do more good for both people and the planet, deliver a superior product experience, and tap into consumer trends.

Notes to editors

Key dates for scaleups and startups interested in applying:



Submissions Open

Tuesday 28 September (12:00 BST)

Unilever Open Forum

Wednesday 6 October (10:00 and 16:00 BST)

Submissions Close

Tuesday 19 October (23:59 BST)

Shortlist Announced

Wednesday 3 November

Virtual Live Pitch Competition

Thursday 18 November

For more information and to apply, visit:

Media Contacts

About The Foundry

The Foundry is Unilever’s global collaborative innovation platform. We work with high-growth scaleups and pioneering startups to identify and accelerate partnership opportunities on a global scale. We work across all Unilever divisions and functions, focusing on the biggest challenges Unilever brands and our business faces today and tomorrow; driving growth through product, channel and capability innovation.

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