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World-first laundry capsule in market made from industrial carbon emissions

London: Unilever has partnered with LanzaTech and India Glycols to produce a surfactant made from industrial carbon emissions instead of from fossil-fuels. The innovative shift in production utilises biotechnologies and a newly configured supply chain between the three partners, who are working together for the first time.

Omo packaging

Typically derived from fossil fuels, surfactants are a critical ingredient for creating the foam and cleaning action of many household cleaning and laundry products, from dish soaps to fabric detergents. The new process now allows surfactants to be made using recycled carbon.

Recycled carbon is a key form of renewable carbon and is essential to eliminating the use of fossil fuels. A recent report published by the Nova Institute and Unilever in April 20211 estimates that demand for fossil-derived chemicals will more than double by 2050. Renewable carbon production will need to increase by a factor of 15 by 2050 to phase-out the use of fossil carbon in consumer products.

The process marks the first time a surfactant made using captured carbon emissions will come to market in a cleaning product. The new surfactant will be used in an OMO (Persil) laundry capsule, which will launch in China on April 22nd, World Earth Day. The product will come at no extra cost to consumers.

The product arrives to market as China continues to work towards its pledge of achieving net zero carbon by 2060, and consumers increasingly seek out environmentally friendly products and practices. Unilever consumer data from 2020 found that 87% of consumers in China considered climate change as serious a threat as Covid-19, the highest of all countries polled.

The breakthrough process involves primarily three stages:

  • Capture: LanzaTech, the world leader in CarbonSmart™products, uses biotechnology to capture waste industrial emissions at its Beijing Shougang LanzaTech plant in China and converts these emissions to ethanol.
  • Conversion: India Glycols Ltd converts the ethanol into ethylene oxide, a key feedstock to make surfactants at their site in India.
  • Formulation: Unilever uses the surfactant in the new OMO laundry capsules, manufactured at its Hefei factory in China.

The partnership is just one in a series of innovations Unilever is investing in as part of its Clean Future strategy, announced in September 2020. Under Clean Future, Unilever seeks to eliminate fossil-fuel based chemicals from its cleaning and laundry product formulations by 2030.

Central to Clean Future is Unilever’s ‘Carbon Rainbow’, a framework that diversifies sources of carbon. The OMO innovation is an example of ‘purple carbon’: carbon captured from industrial emissions. The process LanzaTech is using to create ethanol from captured carbon cuts the GHG emissions from this process by 82% compared to the traditional fossil-fuel process, according to a LanzaTech study.

Peter ter Kulve, President Home Care, Unilever said: “Advancements in technology like this mean we can now reinvent the chemistry of our products. Instead of valuable carbon being released directly into the atmosphere, we can capture it and recycle it in our products instead of using fossil fuels.

“We want to make sustainability easy for everyone that uses our products. New innovations like this help move our iconic cleaning brands away from fossil fuels without compromising on performance or affordability. We’re excited by the potential that this breakthrough represents for future innovations across our portfolio and our industry.”

Jennifer Holmgren, CEO, LanzaTech said: “Our planet is running out of time and how we treat carbon requires urgent revision. By working with Unilever and IGL we can turn waste carbon into an opportunity, keeping fossil fuels in the ground and enabling new circular processes to make the products we use every day.”

Uma Shankar Bhartia ji, Chairman and Managing Director, IGL said: “At IGL, we have always been focusing on exploring novel ways to exploit renewable resources for making specialty products for our valued customers in different sectors. We are proud of being part of this consortium with Unilever and LanzaTech and creating the world’s first purple surfactant to launch in market.”


Media Contacts

LanzaTech - Freya Burton

IGL Contact - Prof Rakesh Kumar Khandal


Notes to editors

In September 2020, Unilever announced its Clean Future strategy to eliminate fossil fuels in cleaning products by 2030.

Central to Clean Future is the ‘Carbon Rainbow’, a novel approach to diversify the carbon used in product formulations.

Non-renewable fossil sources of carbon (identified in the Carbon Rainbow as black carbon) will be replaced using captured CO2 (purple carbon), plants and biological sources (green carbon), marine sources such as algae (blue carbon), and carbon recovered from waste materials (grey carbon).

Alongside these commitments from the Home Care division, Unilever has committed to achieving Net Zero emissions from all products by 2039.

About LanzaTech

Carbon recycling company, LanzaTech is a global leader in gas fermentation, making sustainable fuels and chemicals via biological conversion of waste carbon emissions, including industrial off-gases; syngas generated from any biomass resource (e.g. municipal solid waste), organic industrial waste, agricultural waste); and reformed biogas. LanzaTech’s expertise in fermentation scale up, reactor design, machine learning and synthetic biology has enabled the company to commercialize its recycling process and demonstrate production of over 100 different chemicals. With global investors and partners, LanzaTech has a pipeline of commercial projects around the world and is working across the supply chain to provide novel circular solutions to mitigate carbon by producing consumer goods that would otherwise come from fresh fossil resources.

Founded in New Zealand, LanzaTech is based in Illinois, USA and employs more than 170 people, with locations in China, India and Europe.

Further information is available at www.lanzatech.com

About India Glycols LTD

India Glycols is a leading company that manufactures green technology-based bulk, specialty and performance chemicals and natural gums, spirits, industrial gases, sugar and nutraceuticals. The company was established as a single mono-ethylene glycol plant in 1983. Since then, IGL has brought together cutting-edge technology, innovation and an unflagging commitment to manufacture a wide range of products that have found global demand. Today, IGL’s state-of-the-art, integrated facility is the first of its kind in the world using feedstocks from renewable sources.

Further information is available at India Glycols | Index


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The Nova Institute: Turning off the Tap for Fossil Carbon (Published 21st April 2021)

  • Innovation