Unilever completes Sara Lee Personal Care & European Laundry acquisition

Unilever today confirmed that, further to its announcement on 17 November 2010 related to the completion of European Commission regulatory process, it has completed the acquisition of the Sara Lee Personal Care and European Laundry business. The European Competition Authorities approval was contingent upon the divestiture of the Sanex brand in the European Economic Area.

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About the acquisition

Unilever is paying €1.2 billion in cash for the Sara Lee Personal Care and European Laundry business. The Sara Lee brands which will be acquired generated annual sales in excess of €750 million for the year ending June 2009.