Unilever hits the accelerator on drive towards sustainable growth
Unilever, one of the world’s leading consumer goods companies, has partnered with two seed accelerators to help it collaborate with entrepreneurs to develop new business opportunities.
The company has joined forces with Collider12 and Springboard’s Internet of Things (IoT) to support start-up companies which specialise in digital technology.
It is the first time that Unilever has partnered with accelerator programmes and takes the company’s focus on Open Innovation to the next level by collaborating with entrepreneurs on new business ideas.
Further partnerships are expected to be launched in 2013 and beyond to help the company deliver sustainable growth.
The 12 week acceleration programs offer start-ups seed capital, mentoring and various services to help them shape and incubate their business. At the completion of the intensive programmes, start-ups then pitch their business to Unilever and other investors for follow-on funding.
Unilever’s New Businesses Unit is partnering with Springboard’s Internet of Things Accelerator to identify and support start-up businesses which use in-home connectivity to improve the lives of consumers.
The partnership with Collider12 is focussed on start-ups which help brands communicate and interact with their customers via digital channels. It is being supported by Unilever Ventures.
John Coombs, Managing Director of Unilever Ventures, said: “We have been engaging with start-ups for more than ten years through Unilever Ventures. Partnering with accelerators gives us exposure to a greater number of companies and allows us to support them with mentoring and other services that help fast-track their incubation.
“There is a revolution in how people are engaging with our brands and we’re looking to spearhead that revolution. We want to work closely with these companies to help them develop their capabilities to provide services to big brands like those of Unilever, not just in the UK but around the world.”
Phil Giesler, VP New Businesses Unit, Unilever, said: “There is a huge community of entrepreneurs in the world who are developing the solutions to some of the most difficult challenges that companies like Unilever faces. We want to unlock the value of these inventors by working in partnership with them to make their ideas come to life, and investing in accelerators is an ideal way to make this happen.
“The accelerator start-up model is responsible for starting hundreds of significant businesses, such as Dropbox and Airbnb. We’re on the look-out for entrepreneurs who have the next big idea for the consumer goods industry, and want to work with us to move it forward.”
Notes for the editor
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