Eduardo was appointed Business Group President, Home Care in January 2024.
Business Group President, Home Care
My purpose: to drive superior performance through best-in-class teams.Eduardo Campanella, Business Group President, Home Care
Eduardo’s appointment as President of our Home Care business group in 2024 is a testament to his wealth of experience and long-term impact in driving the growth of multiple businesses across Unilever, both in Latin America and globally.
He started his career as an intern at Unilever. After a few years in the foods business in local and regional roles, Eduardo took on new business and skin care category management roles at Natura.
After returning to Unilever in 2008, he led the relaunch of Sunsilk and the launch of TRESemmé as Hair Care Marketing Manager. Eduardo was also instrumental in the Take Home portfolio transformation programme in his role as Regional Ice Cream Marketing Director.
As Personal Care Marketing Director and Digital Champion for Brazil, he led on Skin Cleansing, Skin Care and Oral Care – including resetting the Oral Care business. He was also the first in Unilever to launch Baby Dove. After a few years as VP Personal Care and Digital Champion for Mexico & Caribbean leading a full reset of portfolio and business performance, Eduardo returned to Brazil in 2018 to take on the role of VP Home Care for Latin America & Brazil. He then moved to London in 2022 as Chief Marketing Officer for Home Care.
Eduardo is a graduate in Business Administration from Pontifícia Universidade Católica (PUC) in Sao Paulo. His diverse experience has equipped him with invaluable insights that he brings to his position as President of Home Care. In this role, Eduardo spearheads the development and execution of our Clean Future strategy which taps into the vast segment of consumers who want superior home care products that are also sustainable. To achieve this, Clean Future is leading the transformation of a centuries-old industry through the use of science and technology.
In his free time, Eduardo enjoys playing beach tennis and spending time with family and friends.
- 2024: Business Group President, Home Care
- 2022: Chief Marketing Officer, Home Care
- 2018: VP Home Care, Latin America & Brazil
- 2016: VP Personal Care and Digital Champion, Mexico & Caribbean
- 2013: Personal Care Marketing Director and Digital Champion, Brazil
- 2011: Regional Marketing Director, Ice Cream
- 2010: Marketing Manager, Hair Care
- 2008: Returned to Unilever as Regional Spreads Marketing Manager
- 2006: New Business Manager and Skin Care Category Manager at Natura
- 2005: Regional Marketing Manager at Knorr
- 2004: Marketing Coordinator at Knorr
- 2003: Joined Unilever Brazil as Trade Marketing Intern