Axe fragrances are worn by men in more than 90 countries across the globe.
The Unilever Power Brand is redefining the world of luxury scents with the release of its Fine Fragrance Collection, helping young guys feel confident and attractive, while keeping them feeling fresh and protected for 72 hours.
Smell finer than the finest fragrances
Axe designs fragrances so you can smell irresistible. All day. All over.
Axe believes in inclusivity, mutuality and progress, all while adding a touch of humour to everything it does – and these values underpin every new product, every ad and every brand partnership.
Axe does not test on animals
Globally, Axe does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals).
AI is delivering tangible results across our Personal Care business. From factory floor to in-store, we look at how tapping into the right tools is leading to superior innovation, execution and decision-making.
Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.
Fine fragrances, humour and a social-first approach have seen Axe body spray transform Gen Z engagement, win awards and sales. Caroline Gregory, Axe Global Brand Director, explains how.
