Change beauty into a positive experience for every woman and the next generation
Women are too often judged based on their appearance due to unrealistic beauty standards. This creates anxiety and can prevent them from realising their full potential as they define it.
For over 20 years, Dove has been working to make beauty a source of confidence, not anxiety. Dove believes beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Everyone should feel comfortable in their skin.
Dove aims to invite all women to experience beauty on their own terms by offering superior care products that empower them to choose their own version of beauty.
Real Beauty: a compelling social mission
Dove started life in 1957 in the US, with the revolutionary new beauty cleansing bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar leaves skin feeling clean, soft and smooth. It is the #1 dermatologist-recommended brand in the US, Canada and France, and strongly endorsed by dermatologists worldwide.
For 20 years, Dove has been working to change the ideal of beauty into a positive experience with clinically superior products that offer real care and help liberate women and the next generation from narrow beauty ideals.
But Dove care goes beyond our products and what goes into them.
We care about the impact that making our products has on our planet and how we can strive for a better, more sustainable way of being. We care about all women and female-identifying people. We want to redefine beauty standards and help everyone experience beauty and body image positively.
Since the Dove Self-Esteem Project launch in 2004, we have been committed to taking tangible action to change beauty by empowering the next generation through body confidence education, so they can reach their full potential. The Dove Self-Esteem Project is the largest body confidence education provider in the world. So far, we have helped over 114 million young people across 153 countries, and we remain committed to reaching over 250 million young people around the world by 2030.
Women have always been our inspiration. Since the beginning, we have been wholly committed to providing superior care to all women and to celebrating diverse forms of beauty in our advertising.
As part of the 2004 Dove Campaign for Real Beauty, we featured images of real women that represented a broader image of beauty. Since then, together with generations of women, Dove has helped widen the definition of beauty.
Our commitment to redefining beauty remains the same and we will continue to use ad campaigns as an opportunity to challenge stereotypes and celebrate what makes women unique.
We invite every woman to join us. Let’s Change Beauty. Together.
Celebrating 20 years of Real Beauty
The Real State of Beauty Report is the world’s largest-ever study by a beauty brand to understand the reality of beauty and the pressures people face.
Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals).
€6 billionturnover in 2023 – highest growth in more than a decade
Dove is transforming its hair care range, with breakthrough patented hair repair technology, high-end packaging and social-first marketing. Find out how the Dove Damage Therapy range is reshaping the brand’s hair portfolio.
Dove has specialised in superior skincare for decades. Now the brand’s first facial range is live in Brazil, tapping into the soaring popularity of dermocosmetic products. Discover the story – and the science – behind Dove Regenerative.
