Vaseline® to help heal the skin of 5 million people
Vaseline® has launched a new social mission to help heal the skin of 5 million people living in crisis or conflict by 2020. Part of the Unilever Sustainable Living Plan to help more than 1 billion people to improve their health and well-being, the Vaseline® Healing Project in partnership with the international aid organisation Direct Relief will provide dermatological care, medical supplies, Vaseline® products and local health worker training to vulnerable people around the world.
When Ordinary is Extraordinary
“Deeply cracked hands and feet, burns from cooking on gas stoves or using kerosene lamps, and extremely dry skin due to overexposure are just some of the severe skin conditions we found in the Syrian refugee camps in Jordan,” says Kathleen Dunlop, Marketing Director at Unilever.
“Even simple issues become very serious if left untreated in these conditions.”
A Direct Relief survey found that 67% of health workers on the frontline felt preventable skin conditions were keeping people from doing ordinary things like attending work or school.
However, while 82% said that having access to petroleum jelly would help them treat their patients’ skin issues, for the majority it was often either unaffordable or inaccessible.
“Research revealed that relief organisations were already using petroleum jelly in first aid kits in disaster areas,” says Ricardo Pimenta, Vaseline® Global Vice President.
“Our product was clearly needed and that is why we teamed up with Direct Relief.”
The impact the project is already having on the world’s most vulnerable people can be seen on The Healing Map.
Among many other initiatives, the project has sent dermatologists to Jordan’s largest Syrian refugee camps and provided aid to new mothers in the Philippines.
If you would like to fund Direct Relief’s kit programmes, you can create a virtual aid kit on the Vaseline website. Vaseline® has already made the first step by donating 1.2 million units of Vaseline® this year.