
Since launching in 1969, Cif’s household cleaning products have been revolutionising home cleaning.
With over 60 years of developing a deep understanding of people’s cleaning needs, Cif has always been a pioneer and a creator. From the first Cif cream, with the power to clean without scratching, to our new Cleanboost technology – we want to shape the future of cleaning using the best science and innovation.
We understand people want their cleaning products to work as hard as them, with the best results possible without compromising on safety, but are often disappointed by other cleaners in the market, which is why Cif is constantly innovating to meet these needs.
Cif wins Gold Drum Award for Social Media
Satisfaction campaign wins gold at The Drum Awards EMEA
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News about Cif

Marketing has entered a new era
Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.

What’s behind Unilever’s first-quarter results?
A quick look at the brands, categories and innovations driving our underlying sales growth for Q1 2025.

How we’re using probiotics to transform home cleaning
New Cif Infinite Clean spray is using pioneering bioscience technology and probiotics to transform how we clean our homes. Discover the science behind the product that keeps grime and allergens at bay long after cleaning stops.