In 1969, Comfort made history by launching the world’s first fabric conditioner, changing the way people cared for their clothes. Today, we continue to transform laundry routines, delivering moments of next level freshness that invigorate and elevate daily life – from flat to energised.
€1.4bn brandpresent in 26 markets with 40 packs bought every second (sourced via GMI tool)
AI-powered content creation is fuelling a marketing transformation that is delivering growth and reach across our brands. Here are four Unilever AI case study success stories.
Unique long-lasting fragrance has always been at the heart of Comfort’s appeal, alongside clothes care and softness. Read how its latest transformation is reinvigorating the brand, ensuring it’s well positioned for future growth.
