Axe fragrances are worn by men in more than 90 countries across the globe.
The Unilever Power Brand is redefining the world of luxury scents with the release of its Fine Fragrance Collection, helping young guys feel confident and attractive, while keeping them feeling fresh and protected for 72 hours.
Smell finer than the finest fragrances
Axe designs fragrances so you can smell irresistible. All day. All over.
Axe believes in inclusivity, mutuality and progress, all while adding a touch of humour to everything it does – and these values underpin every new product, every ad and every brand partnership.
Axe does not test on animals
Globally, Axe does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals).
Herrish Patel, President of Unilever USA and CEO of Unilever Personal Care North America, shares how sports partnerships and marketing are helping grow brand equity by capturing consumers’ attention with engaging content on and off the pitch.
Dove has launched its first antiperspirant with pro-ceramide technology. Lynda Grainger, Deodorant Consumer Benefit Platform Leader, explains how this technology works.
