
Global scale, local strength
A €50 billion+ business with market-leading category positions in 80% of our turnover.
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A €50 billion+ business with market-leading category positions in 80% of our turnover.

A simpler, sharper business focused where growth and returns are strongest.

A future-ready portfolio aligned with fast-growing categories and markets.

World-class execution that turns brand desirability into measurable growth.

A faster, bolder, performance-driven organisation built for the age of AI.
Unilever is delivering a step-change in performance — a sharper, faster, and more focused business built to compete and win in fast-growing categories and markets. With a future-ready portfolio, desirable brands, and a culture where performance and accountability drive results, the company is positioned for sustained, high-quality growth. Discover the five reasons why Unilever is built to win.

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Latest conversations, announcements and insights.

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We invited Elfried Samba, a leading voice on creators and community, to join us behind the scenes at the FIFA World Cup 2026™, where Unilever is the Official Personal Care Sponsor.
His verdict? Our biggest-ever sports activation puts creators at its centre, giving them experiences that are too good not to post – a move that sparks authentic content and makes a global event feel personal. Because scale is great. But scale without relevance is just expensive noise.
Watch the first video in Elf’s three-part series here, and there’s more to come.

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“When creators want to film, wear, share and talk about your products you’re not just buying reach. You’re increasing the chances of relevance, product desire and conversion.”
That’s what a leading voice on creators and community, Elfried Samba said after joining us at Unilever Personal Care’s House of Fresh – our immersive creator hub at the FIFA World Cup 2026™.
From custom football shirts to player pop-ups and a product wall showcasing Rexona, Dove and Dove Men+Care and more, every corner of House of Fresh gave creators moments worth sharing. A brand activation built to spark commercial value through creators.
Because, as Elf explains: “When the experience does the job, brands don’t interrupt the feed. They become part of it.”
Watch the second video in Elf’s three-part series.

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“Sponsorship gives you reach. Creators give you relevance. And relevance is what makes people care enough to act.”
In the final episode of Elfried Samba’s behind-the-scenes look at Unilever Personal Care’s FIFA World Cup 2026™ sponsorship, he shares why our creator-led approach is winning commercial success.
Elf explains: “Broadcasting says ‘Look at us’. Creator-led marketing says, ‘Here’s why this matters to you’. And when you get that right, it doesn’t stop at engagement. It builds desire, builds trust, drives sales and generates growth.”

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Dove’s r/eal Reviews campaign sparked over 1 billion impressions, scooped six coveted Cannes Lions – two Gold, one Silver and three Bronze – and won trust by earning the right to belong to a community.
With complete confidence in the product’s superior science, Dove invited Redditors to share their thoughts on its Intensive Repair Hair Mask and made them a promise: whatever you write, we’ll publish the first 50 reviews – with permission, without edits.
Reddit’s culture thrives on unfiltered honesty, instilling fear in many brands. Dove saw it as an opportunity to show total transparency, amplifying the unfiltered reviews on social and on billboards at its Manhattan pop-up.
Emily Barfoot, Head of Dove US for Beauty & Wellbeing, shares more in this video.

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Unilever is the Official Personal Care Sponsor of the FIFA World Cup 2026™.
Our biggest-ever sports partnership has 35 Unilever brands activating in over 120 markets, tapping into cultural moments, delivering premium experiences and connecting with fans to bring freshness, confidence and care to every stage of the tournament.
And with more than 50,000 creators engaged during the tournament, our brands are at the heart of fan culture and conversations, driving relevance and engagement that last long after the final whistle.

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In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez discusses the critical role influencers and content creators play in our marketing. He explains how traditional ‘one- to- many’ broadcast advertising is giving way to a ‘many-to-many’ model.
Unilever has expanded its creator network to nearly 300,000 worldwide, reflecting its ambition to have an influencer in every community, and connect with consumers through authentic voices rather than corporate messaging.
Fernando also discusses the rapid pace of digital content – where trends move fast and videos have a lifespan measured in days – making creator partnerships critical to modern brand building.

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In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez discusses the company’s values and how its rich history of market-making underpins its continued success.
Unilever has created many consumer goods categories over the years including the first shampoo, the first conditioner and, most recently, the first laundry detergent designed specifically for short, cold washing machine cycles.

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Unilever collaborates with Samsung Electronics to launch its first laundry detergent and conditioner for auto dose washing machines.
The move builds on the partnership’s ambition to develop smart products for the smart home era, and taps into an emerging laundry category set to reach approximately €1.5bn by 2030.
Persil and Comfort Smart Series® are specially designed for automated dosing powered by PRO-CISION® Technology. Their anti-clogging formulas work in sync with smart auto dose washing machines to deliver advanced stain removal and fragrance performance in every wash.
These future-fit products meet emerging consumer needs, ensuring Unilever is one step ahead in a fast-evolving laundry liquids category.

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Unilever’s partnership with Google Cloud is speeding up the deployment of AI across its value chain, providing connected data and smart insights from across the enterprise to deliver growth.
Chief Marketing Officer for Unilever and Beauty & Wellbeing Leandro Barreto explains how AI and smart data can deliver personalised consumer insights to drive desire at scale.
And Chief Digital and Technology Officer Sam Kini highlights how AI can supercharge demand generation and build stronger relationships with our retailers.

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Unilever is investing $270 million in a new Global Innovation Centre in North America to drive US and global growth.
The digital-first, AI-powered facility will deliver deeper insights, helping us reshape product categories.
It will serve as a leading research and development hub for our personal care, beauty and wellbeing businesses.

Powerful, desirable brands that lead in their categories and drive growth across markets.

Diverse, bold and high-performing leaders delivering focus, accountability and results.

The fundamental shifts and priorities to deliver Unilever’s financial ambitions.
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