Skip to content
Giant jars of Dove hair mask in New York’s Flatiron district, part of a promotional pop-up for the brand’s Reddit campaign.

How Dove turned Reddit’s unfiltered honesty into unmissable marketing

Dove handed Redditors its new hair mask and promised to publish the first 50 reviews unedited. No filter, just radical transparency at scale. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, tells us more about the campaign.

Read the article

Latest news

Person sitting on a couch using a smartphone

Our news to your inbox

We’ll let you know when we report on the topics that interest you.

Back to top