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Leandro Barreto on stage at Cannes Lions delivering his keynote speech in front of a photo of a flames.

Powerful brands grow through the ideas communities choose to share

In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

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Leandro Barreto, Unilever’s Chief Marketing Officer, on stage at the 2026 Cannes Lions International Festival of Creativity.

Take a look at Unilever’s 2026 Cannes Lions-winning campaigns

The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.

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House of Fresh, an event hosted by Unilever Personal Care brands Dove, Rexona and Dove Men+Care at the FIFA World Cup 2026™

How Unilever Personal Care is building brands in culture

As Chief Growth & Transformation Officer for Unilever’s €13.2 billion Personal Care business group, Rani Al Hajji leads category growth, customer strategy and brand experience. Here he shares how marketing is growing some of our biggest brands.

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