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Unilever Personal Care in-store display for the FIFA World Cup 2026™ showing Rexona, Dove and Axe products.

Building resilience, driving growth: inside Unilever’s AI-powered supply chain

Vicky Cuthbert, Chief Product Supply Chain Officer for Personal Care, explains what’s involved in ensuring our brands are available wherever and whenever consumers want them, especially during a global retail activation like the FIFA World Cup 2026™.

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Line-up of Persil Wonder Wash short-cycle products: Non-Bio, Ultra Care, Active Clean, Dazzling White and Odour Defy.

Wonder Wash’s Europe success creates blueprint for other key markets

Unilever’s short-cycle laundry innovation played an important role in the turnaround of our business in Europe. Building on this success, we’re rolling out the product across markets like India and Brazil where there’s huge potential for growth.

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