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Giant jars of Dove hair mask in New York’s Flatiron district, part of a promotional pop-up for the brand’s Reddit campaign.

How Dove turned Reddit’s unfiltered honesty into unmissable marketing

Dove handed Redditors its new hair mask and promised to publish the first 50 reviews unedited. No filter, just radical transparency at scale. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, tells us more about the campaign.

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A line-up of some of the products powering d-commerce shopping from Axe, Vaseline, TRESemmé and Dove.

How Unilever’s d-commerce model is driving growth

At the heart of Unilever’s fast-growing digital commerce model is a focus on meeting and exceeding consumer expectations. Here’s how this AI-powered, customer-first approach is driving growth for our brands.

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