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Four bottles of Lux Sparkling shower gel. One pink, one gold, one turquoise and one lilac, on a purple background with peach slices.

Our stories & insights

Science, sensorials and the skinification trend sparking growth for Lux

Lux has long been famed for its fragrances. Now the brand is further elevating its offering and winning new Gen Z fans with innovative premium lines that deliver both pleasure and performance.

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