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Unilever Personal Care in-store display for the FIFA World Cup 2026™ showing Rexona, Dove and Axe products.

Building resilience, driving growth: inside Unilever’s AI-powered supply chain

Vicky Cuthbert, Chief Product Supply Chain Officer for Personal Care, explains what’s involved in ensuring our brands are available wherever and whenever consumers want them, especially during a global retail activation like the FIFA World Cup 2026™.

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