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Composite image highlighting the case studies put to the test by the Vaseline Verified campaign

Marketing in a changing world: relevance as a growth engine

Fresh from his panel discussion at SXSW, Chief Marketing Officer Leandro Barreto shares his vision for the next era of Unilever’s marketing transformation: building desire, trust and relevance in a shifting landscape shaped by platforms and creators.

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Image of the Vaseline Verified campaign, showing people trying Vaseline hacks and Unilever scientists testing hacks in a lab.

Marketing in a changing world: relevance as a growth engine

Fresh from his panel discussion at SXSW, Chief Marketing Officer Leandro Barreto shares his vision for the next era of Unilever’s marketing transformation: building desire, trust and relevance in a shifting landscape shaped by platforms and creators.

Press release
A four‑panel collage showing different Unilever products: five colourful Persil Wonder Wash detergent bottles; minimalist Nutrafol supplement containers on a beige background; a hand spooning food beside a jar of Knorr seasoning; and Dove Whole Body Deo products displayed among pink and white flowers.

Filing of Annual Report on Form 20-F

The Annual Report on Form 20-F for Unilever PLC for the year ended 31 December 2025 has today been filed with the US Securities and Exchange Commission (SEC).

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