Building resilience, driving growth: inside Unilever’s AI-powered supply chain

Sarah Potter, Influencer & Media Director for Unilever Personal Care, shares how our House of Fresh™ activation during the FIFA World Cup 2026™ became the largest in-person influencer event in Unilever’s history and helped our brands reach billions.

Home Care’s first-half performance is proof that Unilever’s strategy can work at scale. Read how sharper choices, bigger brand-led innovations, stronger execution and a more disciplined operating model are translating into higher-quality growth.

Combining surfactant science and formulation expertise to accelerate next-generation product performance and consumer experiences.

We invited Elfried Samba, one of social media’s most influential voices on creators and community, to take a look behind the scenes of Unilever’s biggest-ever sports partnership, the FIFA World Cup 2026™.