Powerful brands grow through the ideas communities choose to share
In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.
We invited Elfried Samba, one of social media’s most influential voices on creators and community, to take a look behind the scenes of Unilever’s biggest-ever sports partnership, the FIFA World Cup 2026™.
Read how Unilever Food Solutions (UFS) is growing the business by creating products that are rooted in market insights – including trending cuisines, diner behaviours and industry shifts – and its deep understanding of what professional chefs need.
