Science, sensorials and the skinification trend sparking growth for Lux
Lux has long been famed for its fragrances. Now the brand is further elevating its offering and winning new Gen Z fans with innovative premium lines that deliver both pleasure and performance.
Unilever has today announced that it has signed an agreement to sell the Graze business to Katjes International. Graze will sit in the Candy Kittens group in the UK.
Demand for sophisticated scalp care solutions is growing fast. Find out how Unilever Power Brands Dove and Clear are seeing success with advanced new premium formulas that combine proven efficacy with sensorial and aesthetic appeal.
For 93% of Gen Z, cooking is the ultimate green flag on a dating profile. Discover how Knorr used this insight in a social-first influencer campaign that embedded the brand authentically in Gen Z dating culture to drive growth.
For Rexona, sports isn’t just a marketing play – it’s in the brand’s DNA. Here Rexona’s Global Engagement Director, Em Heath, shares how the brand has built one of the most authentic partnership programmes in the game.
