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Leandro Barreto on stage at Cannes Lions delivering his keynote speech in front of a photo of a flames.

Powerful brands grow through the ideas communities choose to share

In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

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House of Fresh, an event hosted by Unilever Personal Care brands Dove, Rexona and Dove Men+Care at the FIFA World Cup 2026™

How Unilever Personal Care is building brands in culture

As Chief Growth & Transformation Officer for Unilever’s €13.2 billion Personal Care business group, Rani Al Hajji leads category growth, customer strategy and brand experience. Here he shares how marketing is growing some of our biggest brands.

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Digital twins of new Nexxus bottles, created using AI tools that help R&D and packaging teams save costs and reduce development time

How Unilever is building an AI-first enterprise at scale

Unilever’s Chief Digital & Technology Officer, Sam Kini, shares how AI is unlocking insights and business agility across the value chain to drive product innovation and smarter, faster decisions to better serve consumers and deliver growth.

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