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Vaseline Verified saw Unilever scientists test Vaseline beauty and lifestyle tips that were taking off on social media. Now these social-first viral hacks are sparking creator- inspired product launches, partnerships and growth.
TRESemmé Professional has just launched in the UK & Ireland, redefining the brand with premium, high-performance haircare, advanced proprietary technology and unmissable social-first, influencer marketing.
The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.
As Chief Growth & Transformation Officer for Unilever’s €13.2 billion Personal Care business group, Rani Al Hajji leads category growth, customer strategy and brand experience. Here he shares how marketing is growing some of our biggest brands.
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