Lifebuoy first brand to receive RSPH campaign accreditation
Lifebuoy has become the first-ever soap to receive the Royal Society for Public Health’s (RSPH) new accreditation status for campaigns.
Recognising lifebuoy’s work
The accreditation recognises Lifebuoy’s efforts to improve hygiene education around the world by promoting handwashing with soap as a disease-prevention measure. All Lifebuoy packaging will carry the RSPH logo to show that the brand’s behaviour change campaigns have been independently verified.
Lifebuoy will also be working closely with the RSPH in its hand hygiene education efforts, starting with the London conference, ‘The science and behaviour behind hand washing – at home, work and on the move’, which launched the partnership on 3 April 2014.
Validating hygiene credentials
Samir Singh, Lifebuoy’s Global Brand Vice President, says: “It is an honour to be awarded this distinction by one of the oldest public health bodies in the world. As the world’s leading health soap, we aim to make a difference by creating accessible hygiene products and promoting healthy hygiene habits,” he says.
“This accreditation status validates our hygiene credentials, which will help further our public education efforts and bring us one step closer to achieving our goal of saving lives through behaviour change.”
As an organisation dedicated to the promotion and protection of human health and well-being, the RSPH endorses campaigns that contribute to improvements in hygiene and health. The campaigns are rigorously assessed with regard to their impact on positive behaviour change.