Ben & Jerry’s new 30 Rock-inspired flavour

Ben & Jerry’s has launched a new flavour to mark the final episode of hit TV show 30 Rock.

New frozen yoghurt

A tub of Ben & Jerry's frozn yoghurt

The 30 Rock series finale aired on 31 January to a record audience of nearly 5 million US viewers. Ben & Jerry’s unveiled its new frozen yoghurt that same night, named Liz Lemon after a character portrayed by the show’s writer, comedienne Tina Fey.

The brand hosted a viewing party at New York City’s Rockefeller Center to celebrate the launch and bid a fond farewell to the series.

"As sweet and tart as Liz Lemon herself"

There, Ben & Jerry’s co-founder Jerry Greenfield presented the zingy new lemon, lavender and blueberry Greek yoghurt creation to more than 100 members of the press, telling the crowd: “It’s as sweet and tart as Liz Lemon herself”.

Dozens of 30 Rock fans also got a chance to taste the first few tubs of Liz Lemon while enjoying the last instalment of their favourite show. They had snapped up strictly limited tickets to the exclusive event, with all proceeds donated to a local non-profit organisation – education programme Jumpstart – which will also receive a small amount from the sale of every tub.

“Usually our new flavours are released much closer to spring, but we decided to bump up our timetable to have Liz Lemon on hand to accommodate 30 Rock’s finale,” says Jody Eley, the Brand Manager who oversaw Liz Lemon, the flavour, from creation to launch.

A history of star flavours

The new addition isn’t the first Ben & Jerry’s flavour to pay tribute to pop culture. The brand also offers Cherry Garcia, inspired by rock group Grateful Dead’s lead guitarist Jerry Garcia. And its Phish Food flavour is named after a rock band from Vermont, the city where Ben & Jerry’s headquarters is based. Other limited-edition flavours have taken their names from the music of John Lennon, Elton John and Queen. Find out more about all the flavours on the Ben & Jerry’s website.

Ben & Jerry’s Liz Lemon will be available in the US from February 2013.

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