Axe branches into skincare
Axe has launched a new range of face care products and shaving kits for men in the US.
Refresh and hydrate tired skin
The Axe Face range features a face wash available in four varieties – Chilled, Shield, Boost and Control – to refresh skin and leave it looking and feeling irresistibly smooth.
Next, the Shave Gel is a quick foaming gel in Chilled and Shield varieties to help provide a comfortable shave. Axe hydrator completes the range – a two-in-one post shave gel and moisturiser available in Chilled and Shield to keep skin hydrated and feeling smooth for hours.
Rob Candelino, VP of Axe Skincare, says: "We’re reminding guys how important, yet easy, it is to take care of their skin. We listen to our consumers and understand what guys want when it comes to grooming. Face care is a natural next step for the brand."
Axe shaving kit
Axe has also joined forces with two of the biggest names in shaving, Schick and Philips Norelco, to produce a range of Axe co-branded shave lines.
The new Axe Schick Razors offer triple-blade refillable and disposable options which use the most cutting-edge, proprietary Schick technology available.
The new Axe Philips Norelco electric range features a Shave & Groom Kit with interchangeable heads that click on and off easily, so guys can easily switch from facial styling to body grooming as well as a stand-alone facial shaver, multi-purpose trimmer, facial hair detailer and body-groomer.
Rob adds: “Axe is constantly striving to meet the full range of consumers’ grooming needs, and shaving tools are an organic complement to the new Axe Face range.
The new Face range and shaving kits are available from January 2013.