Clear donates crash helmets to schools
Clear donated more than 1,000 crash helmets to two schools in Vietnam in October 2013.
The schools are both located close to major highways, and 80% of their students travel to classes on motorcycles, usually without helmets. In the past three years, pupils had been involved in 12 accidents on the road.
Helmet for heads
The donation marks a year since Clear launched its Helmets for Heads road safety campaign in partnership with the Lotus Formula One team, which it sponsors.
In the past 12 months, several helmets worn and autographed by former F1 world champion Kimi Raikkonen and his Lotus team-mate Romain Grosjean have been auctioned to raise funds, with the proceeds going towards the cost of helmets for vulnerable road users in low-income communities.
“Clear’s core functional promise is scalp protection and we, together with the Lotus F1 team, are glad to take this scalp protection promise to the next level with the provision of protective helmets to those that need them,” explains Global Brand VP, François Renard.
“Hopefully we can help make a small difference to keep more people safe on the roads.”
Supporting the UN’s road safety initiative
According to the World Health Organization, 1.3 million people die on the roads worldwide every year. And by 2020, WHO predicts the number of annual road traffic deaths will reach 1.9 million.
Funds raised by Helmets for Heads will be channelled through charity the Road Safety Fund, which will buy and distribute helmets and share road safety education as part of a partnership with the United Nations’ Decade of Action for Road Safety initiative.