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Surfy brings Surf to life

Surf has a bubbly new face; animated foam man Surfy.

New face for surf

Surf mascot Surfy smiling

Surfy made his debut on UK television and digital platforms in January 2013 with a Glastonbury-inspired summer festival advert.

This shows Surfy forming out of foam from a bottle of Surf before making his way through a festival blowing bubbles bursting with fresh fragrance. He then appears on stage and crowd surfs over festival goers, giving them a boost of fragrance and energy.

Watch the advert on YouTube.

Clare Logan, brand manager for Surf at Unilever UK, says: “After 60 years in the laundry category, we are very excited to be introducing our first brand character; Surfy. We wanted to create a personality consumers will recognise that also embodies the fragrance and delight Surf brings to laundry.”

Surfy's bursts of fun

Surf’s vibrant pack design will remain the same with a white background and flower trail. Keep up to date with Surfy and his bursts of fun – including the chance to become one of his Surfettes – on Surf’s Facebook page.

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