Breakthrough packaging technology uses 15% less plastic
Dove Body Wash bottles will contain at least 15% less plastic as a result of a newly developed packaging technology launched by Unilever.
The newly developed MuCell® Technology will feature first in Dove Body Wash bottles in Europe, before being rolled out further. By January 2015, Unilever will waive exclusivity rights so that this technology can be used more broadly across the industry.
The MuCell® Technology for Extrusion Blow Moulding (EBM) was created in close collaboration with two of Unilever’s global packaging suppliers, ALPLA and MuCell Extrusion. The breakthrough in bottle technology uses gas-injection to create gas bubbles in the middle layer of the bottle wall. Reducing the density of the bottle and the amount of plastic required.
With up to 33 million Dove Body Wash bottles sold across Europe in 2013, the new technology stands to save up to 275 tonnes of plastic a year. A full roll-out across every Unilever product and packaging format could save up to 27,000 tonnes of plastic, contributing significantly to the target set out in our Unilever Sustainable Living Plan to halve the waste associated with the disposal of our products by 2020.
Paul Howells, Vice President R&D Packaging at Unilever says, “We’re always on the search for new technologies that can help us achieve our ambition to build a more sustainable business and halve our environmental footprint, and working with our two partners, we’ve created a unique technology that will transform our portfolio.
“But there’s only so much that Unilever can achieve on our own; and by opening up access to other manufacturers we will really start to see an impact. We very much hope that our peers in the industry will take advantage of this technology too and apply it to their products.”