Lifebuoy receives RSPH campaign accreditation
Lifebuoy has become the first-ever soap to receive the Royal Society for Public Health’s (RSPH) new accreditation status for campaigns.
Improving hygiene education
The new accreditation status for campaigns recognises Lifebuoy’s efforts to improve hygiene education around the world by promoting handwashing with soap as a disease-prevention measure. All Lifebuoy packaging will carry the RSPH logo to show that the brand’s behaviour change campaigns have been independently verified.
Samir Singh, Lifebuoy’s Global Brand Vice President, says: “This accreditation status validates our hygiene credentials, which will help further our public education efforts and bring us one step closer to achieving our goal of saving lives through behaviour change.”
As an organisation dedicated to the promotion and protection of human health and well-being, the RSPH endorses campaigns that contribute to improvements in hygiene and health. These campaigns are rigorously assessed with regard to their impact on positive behaviour change.