Ben & Jerry’s joins the Fight for the Reef
Ben & Jerry’s is going on an ice cream fuelled road trip with WWF-Australia to raise awareness about ongoing damage to the Great Barrier Reef.
Risks to the reef
The ‘Fight for the Reef Scoop Tour’ will see ice cream vans travel across Australia, scooping out free cones to raise awareness of how the Great Barrier Reef World Heritage area is at serious risk from intensive dredging, mega ports and shipping highways.
Ice cream fans and reef supporters can back the call for a ban on dumping in the Reef World Heritage Area by signing up to an online petition.
Kalli Swaik, Ben & Jerry’s Brand Champion Down Udder, says: “Ben & Jerry’s has always believed in making the best possible ice cream in the nicest possible way. Using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make ice cream.
We are immensely proud to work with WWF on an issue that aligns with our core values.”
Joint in the fight
WWF-Australia Reef Campaign Director Richard Leck adds: “The Reef is under threat from every angle – it’s already in serious decline from land-based pollution and climate change – so using the
Reef’s waters as a dump for industrial development is the last thing it needs.”
The tour began in Melbourne and is moving to Sydney, Perth, Canberra and Brisbane, before finishing at Airlie Beach in Queensland.
Ice cream and Great Barrier Reef fans can also make a ‘truck request stop’ on the Ben & Jerry’s website and can join the conversation @BenandJerrysOz or through #scooptour and #fightforthereef.