Ben & Jerry’s thanks fans with free ice cream
Ben & Jerry’s Free Cone Day is back – and this year it’s aiming to give away more scoops to more people than ever before.
The Ben and Jerriest day of the year
On 8 April, hundreds of scoop shops across Europe, Asia and the US will hand out free ice cream to Ben & Jerry’s fans as a way of saying thank you for their support throughout the year.
This year fans can treat their taste buds with new flavours such as Salted Caramel Blondie, Hazed & Confused and Cotton Candy in the US or the new Greek yoghurt range in the UK, which is available in selected scoop shops.
The Ben & Jerry way of saying thanks
Ever since the first Free Cone Day back in 1979 – when Ben and Jerry wanted to show their appreciation to their customers after a successful first year of trading – the day has grown bigger and better with ever-more creative concoctions on offer. In 2013, 14 countries participated, with 1.5 million delicious free scoops dished out from hundreds of scoop shops.
In the US alone this year, Ben & Jerry’s is planning on handing out more than 1 million free scoops. Watch the Ben & Jerry’s Free Cone Day 2014 video.
Kelly Mohr, Manager of PR Shenanigans at Ben & Jerry’s, says nothing makes the company happier than giving back to its loyal fans.
Kelly adds: “Putting a smile on someone’s face and celebrating with our community is something that we as a company we take a lot of pride in and we feel makes Ben & Jerry’s such a special company to be a part of.”
Supporting local communities
It’s not only consumers who benefit from free ice cream – the company also uses Free Cone Day to support local charities. Last year, it backed projects ranging from clothing donations in France to raising money in Singapore for Project Happy Feet, a charity which supports underprivileged children. This year, many scoop shops across the globe will be partnering with a local non-profit organisation to raise awareness and increase support for the worthy cause.
Join in the celebrations on Free Cone Day by finding your nearest scoop shop and navigate to your country’s website using the drop-down window in the upper right-hand corner where the flag is located or check out the action online at #FreeConeDay.