Cif cleans up famous monuments

Cif has been showcasing its cleaning powers by restoring world monuments to their sparkling glory in Malaysia, Brazil, Indonesia and the Philippines.

Tackling Maylaysia's central market

animated woman holding sparkling cif bottle

The Cif team joined volunteers at the Central Market in Kuala Lumpur, Malaysia to give the historical site a clean new look, both inside and out. They spent two days cleaning tiles, walls and steel railings with Cif cream as well as using Cif spray on glass to remove years of tough stains, dirt and grime.

Rakesh Mohan, Chairman, Unilever Malaysia and Singapore, says: “Cif hopes to raise awareness of maintaining the cleanliness of historical sites as well as homes to promote a fresher and cleaner environment. We desire to inspire Malaysians to take pride in the places they value, be it their homes, historical sites or public places, by bringing back to life the beauty of those places.”

Saved from being demolished in the 1970s, the Central Market has become a must-see for tourists to experience Malaysia’s rich culture, art and heritage, with thousands of people visiting weekly. While the 126-year old building has gone through several upgrades, the original façade still remains.

The big clean-up is part of Cif’s campaign “Dengan Cif, semuanya menjadi serba baharu”, which translates as: “With Cif, everything becomes new again”

Indonesia's big clean up

The Cif Cleaning Project brought a gleam to Jakarta’s historic sites for a second time in October 2013 when they scrubbed the city’s Kota railway station. This followed on from a 2012 project to remove the grime from several museums in the city as well as the area around the Indonesian National Monument (Monas).

Rio renewal

In 2013, Cif marked its launch in Brazil by cleaning the country’s most iconic monument – the 36m high Redentor (Christ the Redeemer) statue in Rio de Janeiro ahead of the visit by Pope Francis. Watch the advert.

Philippine people power

In 2011, Cif took on the challenge of restoring the Edsa Shrine and People Power Monument in Manila, Philippines, as part of the 25th anniversary celebrations of the 1986 People Power Revolution. More than 350 volunteers – from Boy Scouts to members of the military and local government – took part in scrubbing up the famous shrines.

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