Hellmann's brings out the best in outdoor eating

Hellmann’s is making outdoor eating an even more enjoyable experience for everyone in its new ‘Summer Hacks’ campaign.

Great alfresco dining

Hellmann's advert featuring pulled pork sandwich and coleslaw

It’s combining ‘life hacks’ – simple tips or shortcuts which make life easier – with summer parties in the ultimate recipe for successful al fresco dining, whatever the weather.

Summer Hacks #HellmannsHacks features a selection of short film clips and images which provide innovative solutions to some of the little challenges you face when cooking and eating outdoors.

These include how to turn an empty Hellmann’s jar into a mobile picnic, a simple way to keep burgers warm after they are cooked and a collection of fresh and interesting recipes using Hellmann’s.

The campaign also features four aspirational hero films starring a BBQ that dances to a DJ deck and a robotic 3D printer arm that creates mayonnaise selfies on burgers.

Make the most of summer

Ian Busch, Global Brand Director, says: “Hellmann’s believes that eating outdoors, be it a BBQ or picnic in the park, is one of life’s great pleasures. There is something magical that happens when you combine friends, family, sunshine and great food.”

“But it can also come with its own challenges – bad weather, uninspiring food and finding the perfect outdoor location, to name but a few. The campaign aims to provide fun and innovative solutions to those little challenges.”

To date, the campaign has launched on Facebook and YouTube in the UK, Portugal, Poland, Denmark, Sweden, Finland and Greece.

Find out more about the Hellmann’s campaign at#HellmannsHacks on Facebook or Youtube

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