Lux creates body wash with long-lasting fragrance

Lux has unveiled the world’s first body wash with Fragrance Touch Technology that releases perfume for up to 12 hours after you step out of the shower.

A first in the world of perfume

bottle of Lux fragrance with rose background

The new Lux Forever Collection, created with award-winning perfumer Loc Dong, uses some of Unilever’s latest technology, including Fragrance Release Pearls. These are deposited on your skin while you shower and release a burst of fragrance whenever your skin is touched.

Anne Radmacher, Global Vice-President of Lux, says: “With the introduction of Fragrance Touch Technology, the Lux Forever Collection is truly a ‘first’ in the world of perfume. Building on Lux’s fine fragrance credentials, this new collection is designed for the confident, sensual woman who celebrates her femininity.

“Like the rose, which is the most seductive and irresistible flower of them all, the exquisite fragrances, crafted by the world’s best perfumers, will bring out her most confident and beautiful self,” she adds.

Lux introduces two luxurious scents

The Forever Collection features two luxurious scents – Love Forever and Romance / Adore Forever – designed by master perfumer Loc Dong, the nose behind award-winning fragrances from brands like Calvin Klein, Armani, YSL, Michael Kors, Escada and Elizabeth Arden. 

At the heart of both is the aroma of the French rose – a fragrance that evokes love, passion, sensuality and elegance. Loc Dong, was able to create the seductive fragrance of the Scarlet Red Rose by using the ‘Living Rose’ technology which captured the exact aroma of a living rose while it is still attached to the stem.

Capturing the lushness of french roses

Loc Dong says: “The key to great perfumery is capturing an emotion and sharing it with the world, because fragrance is a woman’s statement. It makes her feel bold and gives her an unforgettable allure.
“For the New Lux Forever Collection, we have crafted a mysterious fragrance from the rich lushness of French roses. The mesmerising fragrance is one that envelops the senses, both during and after a shower, and it is so irresistible, she won’t want to wear anything else!”

The New Lux Forever Collection is now available in stores in Thailand and will be rolled out further in 2015.

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