Pond’s creates superior quality face masks
Pond’s is giving skin an intense hydration boost with the launch of its new, superior quality face masks.
The skincare brand has developed Pond’s Hydra Revital Gel and a range of Pond’s Silky Masks available in five variants – including Whitening and Anti-Ageing.
Both are light in texture, convenient to use and are clinically proven to deliver 24 hours of long-lasting moisture after ten minutes’ use.
“Masks provide an opportunity for a bit of daily ‘me’ time – and they also provide long-term benefits to the skin,” explains Julia Min, Global Brand Manager, Pond’s. “We wanted to create a range of superior products for our Asian customers that outshine the competition, putting the moisture back into skin and incorporating all the latest skincare technology.”
Baby soft skin
Hydration is key to baby soft skin. As women – and men – age, their skin loses moisture: babies’ skin has a hydration index of 80.2% which drops to 46.4% in adults.
The Hydra-Gel masks offer a unique format from Korea. They are made using a unique material that pushes more serum deeper into the skin and they come in two pieces for the top and bottom of the face. The gel slowly dissolves and is absorbed by the skin, offering hydration that is 60% higher than a competitor mask from MG after 24 hours.
The Pond’s Silky masks are made using super-light DuPont Loycell sheet material, which is extremely light and transparent. These contain nine different kinds of humectants – substances which retain water – to help skin with triple hydration, and offer a better fit on skin with 42% more absorption points than a competitor mask from MG.