Pond's reveals why Y is the new shape of youth

Pond’s has unveiled its breakthrough Age Miracle Firm & Lift range which strengthens and tightens fibres inside your skin to reveal a smoother and firmer jawline on the outside.

Introducing the Y-Contour

woman looking straight ahead with white background

A three-year, first-of-its-kind study by skin experts at the Pond’s Institute found that it’s not just the lines and wrinkles that make you look older; it’s the lower part of your face – known as the Y-contour – that can reveal your true age.

The Age Miracle Firm & Lift range contains an advanced combination of two ingredients, Polyimide and Lipodipeptide, which has powerful lifting and firming benefits for sagging skin around the jaw line and can help skin to look ten years younger.

Katrin Voppichler, Global Brand Manager Pond’s, says: “The lower half of the face, the jaw and neckline, make up the Y-Contour. It’s the area that always betrays your true age. And that’s why we’ve developed a range of firming and lifting products designed to tackle sagging skin there.”

Targeted solution to sagging skin

The new range includes three products: an eye contour lifter with a unique cooling applicator head, a targeted lifting serum massager and a face and neck lifting day cream with SPF 30.

In clinical trials, 80% of women saw immediate visible results and 90% agreed it firmed and lifted the skin around their eyes, jaw and neckline.

You can take Pond’s 30-day Y-Contour Challenge to see the difference to your skin through a composite before and after photo of your face after using Pond’s Age Miracle Firm & Lift after a month.

The new range has launched in Thailand and Mexico and will be rolled out globally in 2014.

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