Water Heroes campaign in Vietnam
May 2015: Comfort One Rinse teams up with Vietnamese government to tackle water shortages with online and offline campaign.
Celebrating Water Heroes
Water scarcity is a grave concern in Vietnam. On average 749 people there die each month due to the lack of clean water, while one in three Vietnamese people live without access to a safe water source.
Now Comfort One Rinse, a fabric conditioner designed to help families tackle laundry rinsing with just one bucket of water versus three, is building on its water-saving properties with the launch of its new Water Heroes campaign.
The brand has teamed up with the Vietnam Ministry of Natural Resources and Environment (MONRE) to donate 1.8l of clean water to villages in rural Vietnam for every online pledge made by consumers on a dedicated website – and more than 56,000 people have clicked to support the programme in its first four weeks.
Saving water through innovation
By visiting the website, consumers can learn more about the issues facing thousands of families. And in return for their online pledges, households in need will be presented with Unilever’s Pureit water filters, which purify water without the need for electricity or expensive refills. Education programmes will also reach communities to teach families about the importance of safe water and water conservation.
Comfort One Rinse’s Water Heroes drive first launched in 2014 in partnership with MONRE. It invited students to submit suggestions for water conservation projects. Three winning entries have since received €2,000 of funding from Comfort One Rinse along with business mentoring to make their ideas a reality. They include two varieties of rainwater collection systems, and a teaching programme which is set to reach three Vietnamese cities this year.
“We’ve had a record response since the Water Heroes campaign’s launch, so we’re really raising awareness of our efforts to help people gain access to clean water and strengthening the equity of the Comfort One Rinse range as an affordable way for consumers to save this precious resource,” says Regional Brand Director Madhav Nayak.
Reducing waste while washing
Comfort One Rinse cuts out the need to repeatedly rinse laundry, helping homes use up to two-thirds less water for every wash. More than 500 billion litres of water would be saved per year if all our laundry product users in Asia and South Africa used Comfort One Rinse, and used it in the right way.
The brand launched in 2007, and has since grown to become a €120 million business in South-East Asia alone, helping consumers conserve water in Vietnam, Indonesia and Thailand.