Changing the world’s dental habits

Signal is helping millions more people around the world to have a healthier smile for life through the next phase of its successful behaviour change programme for better oral care habits.

Improving the dental care for millions of kids

Young girl brushes her teeth in Signal advert

Signal is helping millions more people around the world to have a healthier smile for life through the next phase of its successful behaviour change programme for better oral care habits.

The Brush Day & Night school programme, which has been running for the last 25 years in partnership with National Dental Associations and is now live in 30 countries, is teaching kids how to look after their teeth properly for a cavity-free smile – and pass good hygiene habits on to their parents.

The new programme gives children the tools and confidence to become ambassadors in their own homes – with a little help from superhero characters. A new ‘Brush Brush song’ invites the whole family to get brushing and a sticker calendar, which helps build long-lasting habits, not only includes stickers for children to tick when they have brushed their teeth properly but also has room for ticks for their parents.

The programme is live in 30 countries across Europe, South America, Africa, Asia and the Middle East, with plans to roll out to other countries, including Côte d’Ivoire and Ethiopia.

Sevgin Islekel, Vice-President Oral Care, Professional Marketing, says: “Our ambition is to help people around the world give their mouth the attention it deserves, notably by brushing day and night. This will help them have a brighter future free from the pain of cavities and other preventable oral care diseases.”

Celebrating world oral health day

With an oral disease like tooth decay affecting nearly every adult and 60–90% of children worldwide, brushing twice a day is a simple but effective way of minimising its effects.

On 20 March you can join the global movement for better dental care by taking a picture of yourself brushing your teeth (or pretending to) and then sharing it on your Twitter or Instagram account with the #brushbrush hashtag. Alternatively you can upload it on www.brushdayandnight.com.

Annamaria Pezzuto, Global Brand Manager, Oral Care Social Mission, says: “We invite you to pledge to brush day and night, and encourage others to do so by sharing your #brushbrush picture. As children know, us adults need to remember to brush twice a day too!”

For more information visit www.brushdayandnight.com

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