This seven-second video sequence features four Unilever household cleaning, personal care and food products displayed against a deep blue and purple gradient background. Each product is presented individually – slowly rotating to emphasise its design and packaging details.
Detailed description
The first frame opens with a striking teal-green aerosol can with a white cap. The can is positioned diagonally. The label design features bold typography, which reads: “72 hour Odour Control. Rexona Men. Whole Body Deo. Ocean Rush. 0% Aluminium. Pits, Privates, Feet and Beyond”. The iconic Rexona silver tick logo is also present on the front of the can.
The video then transitions to a close-up of a white bottle with a large green label featuring the word “Cif”. The bottle is positioned diagonally. The video zooms in to highlight the recognisable branding.
The next frame showcases a white Dove bottle with a clean, elegant design with black and gold accents. The gold Dove logo is positioned towards the top. The wording on the bottle reads: “Dove. Bond Strength. Damage Therapy. Conditioner. Bio-Protein Care and Peptide Complex. Works in harmony with hair to repair three years of visible damage. Four-step system”.
The final frame features a glass jar with a green lid containing a yellow-orange sauce. The label reads: “Knorr. Fast and Flavourful Cooking Paste. Roasted chicken, lemon and pepper”. The image on the label shows floating lemon slices and brown peppercorns, with a chunk of roasted chicken positioned on a fork. The jar sits on a reflective surface with the same deep blue and pink gradient backdrop as present throughout the sequence.
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Welcome to Unilever
Q2 and Half-Year 2026 Results
Our results were released on 28 July 2026. Find out more about our performance.
Elfried Samba goes inside our FIFA World Cup 2026™ activation
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We invited Elfried Samba, a leading voice on creators and community, to join us behind the scenes at the FIFA World Cup 2026™, where Unilever is the Official Personal Care Sponsor.
His verdict? Our biggest-ever sports activation puts creators at its centre, giving them experiences that are too good not to post – a move that sparks authentic content and makes a global event feel personal. Because scale is great. But scale without relevance is just expensive noise.
Watch the first video in Elf’s three-part series here, and there’s more to come.
Elfried Samba on House of Fresh, our FIFA World Cup 2026™ creator hub
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“When creators want to film, wear, share and talk about your products you’re not just buying reach. You’re increasing the chances of relevance, product desire and conversion.”
That’s what a leading voice on creators and community, Elfried Samba said after joining us at Unilever Personal Care’s House of Fresh – our immersive creator hub at the FIFA World Cup 2026™.
From custom football shirts to player pop-ups and a product wall showcasing Rexona, Dove and Dove Men+Care and more, every corner of House of Fresh gave creators moments worth sharing. A brand activation built to spark commercial value through creators.
Because, as Elf explains: “When the experience does the job, brands don’t interrupt the feed. They become part of it.”
Watch the second video in Elf’s three-part series.
Elfried Samba on building growth through creator-led marketing
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“Sponsorship gives you reach. Creators give you relevance. And relevance is what makes people care enough to act.”
In the final episode of Elfried Samba’s behind-the-scenes look at Unilever Personal Care’s FIFA World Cup 2026™ sponsorship, he shares why our creator-led approach is winning commercial success.
Elf explains: “Broadcasting says ‘Look at us’. Creator-led marketing says, ‘Here’s why this matters to you’. And when you get that right, it doesn’t stop at engagement. It builds desire, builds trust, drives sales and generates growth.”
How Dove’s r/eal reviews Reddit campaign drove Desire at Scale
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Dove’s r/eal Reviews campaign sparked over 1 billion impressions, scooped six coveted Cannes Lions – two Gold, one Silver and three Bronze – and won trust by earning the right to belong to a community.
With complete confidence in the product’s superior science, Dove invited Redditors to share their thoughts on its Intensive Repair Hair Mask and made them a promise: whatever you write, we’ll publish the first 50 reviews – with permission, without edits.
Reddit’s culture thrives on unfiltered honesty, instilling fear in many brands. Dove saw it as an opportunity to show total transparency, amplifying the unfiltered reviews on social and on billboards at its Manhattan pop-up.
Emily Barfoot, Head of Dove US for Beauty & Wellbeing, shares more in this video.
Unilever Personal Care’s FIFA World Cup 2026™ sponsorship lands brands in fan culture
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Unilever is the Official Personal Care Sponsor of the FIFA World Cup 2026™.
Our biggest-ever sports partnership has 35 Unilever brands activating in over 120 markets, tapping into cultural moments, delivering premium experiences and connecting with fans to bring freshness, confidence and care to every stage of the tournament.
And with more than 50,000 creators engaged during the tournament, our brands are at the heart of fan culture and conversations, driving relevance and engagement that last long after the final whistle.
Fernando Fernandez on Unilever’s marketing transformation for the social-first era
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In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez discusses the critical role influencers and content creators play in our marketing. He explains how traditional ‘one- to- many’ broadcast advertising is giving way to a ‘many-to-many’ model.
Unilever has expanded its creator network to nearly 300,000 worldwide, reflecting its ambition to have an influencer in every community, and connect with consumers through authentic voices rather than corporate messaging.
Fernando also discusses the rapid pace of digital content – where trends move fast and videos have a lifespan measured in days – making creator partnerships critical to modern brand building.
Fernando Fernandez on Unilever’s values and its market-making DNA
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In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez discusses the company’s values and how its rich history of market-making underpins its continued success.
Unilever has created many consumer goods categories over the years including the first shampoo, the first conditioner and, most recently, the first laundry detergent designed specifically for short, cold washing machine cycles.
Unilever and Samsung partner to launch first auto-dose laundry range for smart homes
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Unilever collaborates with Samsung Electronics to launch its first laundry detergent and conditioner for auto dose washing machines.
The move builds on the partnership’s ambition to develop smart products for the smart home era, and taps into an emerging laundry category set to reach approximately €1.5bn by 2030.
Persil and Comfort Smart Series® are specially designed for automated dosing powered by PRO-CISION® Technology. Their anti-clogging formulas work in sync with smart auto dose washing machines to deliver advanced stain removal and fragrance performance in every wash.
These future-fit products meet emerging consumer needs, ensuring Unilever is one step ahead in a fast-evolving laundry liquids category.
Unilever and Google Cloud accelerate AI adoption to drive growth
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Unilever’s partnership with Google Cloud is speeding up the deployment of AI across its value chain, providing connected data and smart insights from across the enterprise to deliver growth.
Chief Marketing Officer for Unilever and Beauty & Wellbeing Leandro Barreto explains how AI and smart data can deliver personalised consumer insights to drive desire at scale.
And Chief Digital and Technology Officer Sam Kini highlights how AI can supercharge demand generation and build stronger relationships with our retailers.
Pioneering change, defining the future, delivering impact
Science – Transforming our products
With world-leading science, we rapidly turn insight into innovations that make markets, not just take market share. From breakthroughs that elevate sensorials to superior formulations that delight, our science fuels brands that create Desire at Scale.
Technology – Enabling our ambitions
We’re reshaping Unilever for the age of AI – accelerating decisions, simplifying processes and unleashing creativity. By amplifying our people’s ingenuity with technology, we’re reinventing categories, unlocking new scientific frontiers and creating new possibilities everywhere we operate.
Insights – Understanding our consumers
With unrivalled insight into consumers, we stay three steps ahead – foreseeing trends before anyone else and turning aspiration into reality. This deep understanding enables us to build brands that inspire, ignite desire and remain proudly relevant in culture.
Climate action has long been a part of how we do business. But the world must move faster to avoid the worst effects of climate change. We’ve set more ambitious climate targets and identified clearer actions to respond to this challenge.
The world – and our business – needs resilient natural and agricultural ecosystems to thrive. We’re committed to contributing to the protection and regeneration of nature, within and beyond our value chain.
We’ve been working hard to create a circular economy for plastic packaging for a number of years. We’ve learnt that transformation takes time. Given the size of this challenge, we’re using our innovation capabilities to find new, scalable solutions.
The impacts of inequality go far beyond income – to health, human rights and economic growth. So we’re working to improve the livelihoods of people in our global value chain.
Marketing
We create culturally connected brands
Connecting with people where and how it matters to them.
Vaseline appoints JENNIE as Global Body Care Ambassador
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Vaseline has appointed JENNIE as Global Ambassador for its Body Care collection.
Recognised for her influence across music, fashion and culture, JENNIE’s debut campaign for Vaseline offers a closer look into her body care routine, highlighting the rituals and consistency behind healthy-looking hydrated skin.
The partnership brings Vaseline’s trusted body care expertise into a modern beauty and lifestyle conversation.
