A series of clips of Unilever brands with narrative text overlaid.
Narrative
Unilever is home to some of the world’s most iconic and beloved brands. We’re staying 1… 2… 3 steps ahead, transforming into a marketing and sales machine, with SASSY brands. Creating ‘Desire at Scale’
Brand visuals
A person wearing a pastel-coloured, ruffled dress adorned with lace sits in an ornate room with high ceilings. Their hair is styled with small yellow bows.
The camera rotates around a pot of Dove Intensive 10-in-1 serum.
A squeezy bottle of Hellmann’s spicy mayo in a fridge surrounded by tomatoes and a red pepper.
A bottle of Persil Wonder Wash rotates and rises in front of the camera.
An open pot of white cream is seen from above as a small spatula is used to dispense product from the pot.
Creamy pink product, a collection of different sized bubbles and then some slices of lime are seen in a series of quick clips.
A box with a gold lid and the Dove logo is seen from above as hands with beautifully manicured and painted fingernails tap lightly on the left and right sides of the box before sliding the box down out of frame.
A small pile of dark red / burnt orange power on a counter.
A group of three people close together smiling towards the camera. Two of them are wearing white tops, the third is wearing a brown vest top and has a tattoo on her upper arm.
A person in a bold black‑and‑white striped jacket wearing a black beret, bright red lipstick, a red beaded necklace – and a confident pose – eats grapes from a long wooden cocktail stick.
Two people, one looking away from the camera while adjusting her long dark curly hair and the other, looking directly at the camera with long dark straight hair.
A person with long dark straight hair, wearing red lipstick and a red coat looks confidently at the camera.
A bright red tube of Vaseline Gluta Hya lip serum gloss surrounded by red blobs of product of different sizes.
The end frame shows the Unilever logo, and the words ‘Desire at Scale’.
No audio and no captions available
Welcome to Unilever
Annual Report and Accounts 2025
See our Annual Report for financial and sustainability statements – and much more
A bottle of Nexxus Promend Oil Resurrection for Hair appears on a high-shine surface showing its reflection. The background is an aurora of vibrant blue fading to pink then white.
The camera zooms in, passing quickly around the side of the bottle.
A range of other Unilever products come into view, arranged randomly so that those at the front are in focus and those behind are blurred.
In focus, at the front, are bottles of TRESemmé Silk Press Hair Serum and TRESemmé Lamellar Gloss Finishing Oil.
The camera zooms in to show a close-up of the TRESemmé Lamellar Gloss Finishing Oil label, revealing the words “Up to 72H Ultra Shine” and “Professional Seal + Sleek Finish”.
Moving past this, a bottle of Vaseline Cera-Glow Body Gel-Oil fills the screen, revealing the words “for healthy glowing skin” and “powered by pro ceramides”.
The camera then transitions to a line-up of different Dove body washes. Initially only the front one – the Anti-Stress variant – is visible. As the camera moves closer, two lines of products start to appear. The camera then moves very quickly down the middle of the two lines showing the variants: Anti-Stress, Relaxing, Limited Edition Morning Blossom, Rejuvenating, Limited Edition Summer Care, Glowing, Refreshing, Invigorating, Sensitive Skin, Gentle Exfoliating, Deep Moisture, Limited Edition Winter Care, Relaxing, Renewing and Soothing Care.
Sunsilk is transforming by leveraging science-led formulas and social-first trends to win with Gen Z.
With the launch of Sunsilk Wondermist, the brand is tapping into the soaring trend for hair mist - a market predicted to be worth $1 billion by 2033.
And Sunsilk is elevating aesthetics and sensorials across its range, with its exclusive new Silk Touch formula delivering up to 100 hours of silky-smooth hair.
Unilever and Google Cloud announce five-year partnership
JavaScript must be enabled to view this content
Unilever and Google Cloud announce a landmark five-year partnership to unlock accelerated growth by strengthening brand visibility, desirability and conversion.
By harnessing advanced AI, real‑time data and powerful platform capabilities, we’ll turn insight into action faster than ever - helping us respond to market shifts with greater agility and build next‑generation technology that elevates our brands.
Sunsilk is transforming to win with Gen Z and connecting to beauty communities through culturally relevant, social-first marketing.
Find out how the brand is tapping into soaring trends with elevated aesthetics, exclusive sensorials and a new science-backed, mood-boosting hair mist.
Unilever’s 2025 Full Year Results show underlying sales growth up 3.5% and volume growth up 1.5%. Sharper focus and disciplined execution are driving competitive performance.
Unilever’s 2025 Full Year Results show underlying sales growth up 3.5% and volume growth up 1.5%. In 2025 we became a simpler, sharper and faster Unilever, delivering our commitment to volume growth, positive mix and strong gross margin.
We have set clear priorities for growth: building a brand portfolio for the future with more Beauty, Wellbeing and Personal Care, prioritising premium segments and digital commerce, and anchoring our growth in the US and India.
Unilever’s 2025 Full Year Results show underlying sales growth up 3.5% and volume growth up 1.5%. Sharper focus and disciplined execution are driving competitive performance.
Discover how @Lux used science, fine fragrance and sensorials to tap into skinification trends and make premium liquid formats for Lux Sparking and Lux Botanicals, its fastest-growing product ranges.
Over 120 million viewers will see @Dove return to one of the biggest nights in advertising for the third year in a row with its The Game Is Ours campaign.
Dove’s research shows that 1 in 2 girls who quit sports are criticised for their body type. Dove’s film celebrates the joy, belonging and community that keep girls playing.
Pioneering change, defining the future, delivering impact
Science – Transforming our products
With world-leading science, we rapidly turn insight into innovations that make markets, not just take market share. From breakthroughs that elevate sensorials to superior formulations that delight, our science fuels brands that create Desire at Scale.
Technology – Enabling our ambitions
We’re reshaping Unilever for the age of AI – accelerating decisions, simplifying processes and unleashing creativity. By amplifying our people’s ingenuity with technology, we’re reinventing categories, unlocking new scientific frontiers and creating new possibilities everywhere we operate.
Insights – Understanding our consumers
With unrivalled insight into consumers, we stay three steps ahead – foreseeing trends before anyone else and turning aspiration into reality. This deep understanding enables us to build brands that inspire, ignite desire and remain proudly relevant in culture.
Climate action has long been a part of how we do business. But the world must move faster to avoid the worst effects of climate change. We’ve set more ambitious climate targets and identified clearer actions to respond to this challenge.
The world – and our business – needs resilient natural and agricultural ecosystems to thrive. We’re committed to contributing to the protection and regeneration of nature, within and beyond our value chain.
We’ve been working hard to create a circular economy for plastic packaging for a number of years. We’ve learnt that transformation takes time. Given the size of this challenge, we’re using our innovation capabilities to find new, scalable solutions.
The impacts of inequality go far beyond income – to health, human rights and economic growth. So we’re working to improve the livelihoods of people in our global value chain.
Marketing
We create culturally connected brands
Connecting with people where and how it matters to them.
