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Our Positive Beauty vision for people and planet

People Positive

We’re not afraid to take a stand. We’ll use our reach and presence to defy stereotypes and our voice to help drive systems change, shaping a more inclusive future and a People Positive beauty business.

We’ll work to change perceptions, norms, policies and laws that exclude people or prevent them from fulfilling their potential.

Aerial view of a crowd of people

We are fully committed to having a global portfolio of brands that are inclusive and care for all skin, hair and body types, championing the diversity of beauty.

And we’re setting an ambitious goal to galvanise our efforts. Through our brands we will help improve people’s health and wellbeing and advance equity and inclusion, reaching 1 billion people per year by 2030. Lifebuoy’s handwashing education programmes, for example. Dove’s Self-Esteem Project to help instil body confidence in the next generation. And Clear’s work to help people improve mental resilience, among many other initiatives.

Two children washing their hands

We are aiming to positively impact billions more lives by working with others to achieve wider systems change, shaping norms, policies and laws. The CROWN Act, supported by Dove, is one such example, seeking to end hair discrimination. The Act has already helped change legislation in seven US states. Now it’s with the US Senate and we’re advocating for positive change at a federal level across all 50 states, and in the UK with the launch of the UK Crown Fund in January 2021.

Three people smiling at the camera

We’ll build on our heritage. Over a century spent creating products that provide hygiene and healing for people in need, and many years of delivering education programmes that empower people to protect themselves and their families from preventable diseases.

And we’ll also support Unilever’s social commitments, announced in January 2021. These include a pledge to spend €2 billion annually with businesses and suppliers owned and led by people from under-represented groups, and to increase the diversity of the people involved in the production of our advertising – on-screen and behind the camera.

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Our areas of focus and goals

  1. Ending discrimination in beauty and championing inclusion

    We’re saying no to normal. As part of our commitment to challenging narrow beauty ideals, we’re eliminating the use of the word ‘normal’ across all our beauty and personal care products and communications, globally.

    We will end any digital alteration to change a person’s body shape, size, proportion or skin colour, across all advertising material, and we will increase the number of advertisements portraying people from diverse groups.

    We are building a global portfolio of brands that are inclusive and care for all skin, hair and body types, championing the diversity of beauty.

    And we will champion true equity and inclusion in beauty, helping to drive systems change. Dove’s CROWN Act, which seeks to change legislation and end hair discrimination, is one of our brand-led initiatives in this area.

    These actions build on our existing commitment to evolve our skin care portfolio to embrace a more inclusive vision of beauty.

  2. Driving gender equity

    We will continue our work to champion gender equity through the three areas where we can have the greatest impact: our advertising, our brand programmes and brand advocacy.

    In advertising, we’re addressing gender bias and harmful gender stereotypes.

    In our brand-led education and behaviour-change programmes, we will develop our work to understand the challenges experienced and barriers faced by women and other under-represented groups, and design gender-centric programmes to address these issues.

    Sunsilk’s work to help girls to act independently and make their own free choices, for example, and Glow & Lovely’s careers initiative which supports women and girls in accessing education and professional training. Such brand programmes will provide access to resources to build skills or financial support as well as building confidence.

    In advocacy, we will step up our efforts to influence progression and effect lasting change in systems, culture, and law. Current examples include the Dove Self-Esteem Project and Dove Men+Care’s work to ensure dads have the right financial support to take time off for paternity leave.

  3. Improving people’s health and wellbeing

    We will ensure that more people have access to our programmes and products that can help support their physical health and mental wellbeing. And we’ll continue working with partner organisations to expand our programmes and reach.

    We’ve got strong foundations to build upon. We will continue with our long-established work in helping people adopt healthy habits like with handwashing with soap and thorough toothbrushing through our brand programmes from Lifebuoy, Vaseline and Smile. We will also be expanding our focus into new areas like physical health and mental wellbeing with brands such as Rexona and Clear.

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People positive in action

People positive in action (10 items)

Swipe through the images to read case studies of People Positive work that’s already underway.

Planet Positive

When it comes to creating a Planet Positive beauty business, we will do less harm and more good for the natural world by protecting and regenerating 1.5 million hectares of land, forests and oceans by 2030. That’s more than we use to grow the renewable ingredients included in our beauty and personal care product range.

By 2025, any plastic we use in our packaging will be recyclable, reusable or compostable across every brand worldwide.

Our beauty and personal care brands will contribute to Unilever’s €1 billion dedicated Climate & Nature Fund, through which we’ll take decisive action on issues from water preservation to reforestation, wildlife protection and more.

We’ll also continue championing the use of science, not animals, to assure the safety of beauty and personal care products and ingredients, as we have for more than 40 years. And we’ll continue sharing our research and expertise to drive systems change and help end animal testing for cosmetics in every part of the world.

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Our areas of focus and goals

  1. Regenerating nature and tackling climate change

    Most of the ingredients in our beauty and personal care products come from the natural world. As part of our aim not only to do less harm but also to do more good, we are committed to helping protect and regenerate 1.5 million hectares of land, forests and oceans by 2030. This is more land than we use to grow the renewable ingredients included across our beauty and personal care product portfolio.

    This commitment is in addition to the actions Unilever announced in 2020 to fight climate change and protect nature.

    Our beauty and personal care brands will invest in Unilever’s dedicated €1 billion Climate & Nature Fund – an initiative launched last year as part of company-wide actions to fight climate change and protect nature. This money will be used over the next ten years to take decisive, meaningful action with projects likely to include landscape restoration, reforestation, carbon sequestration, wildlife protection and water preservation.

    And business-wide, we’ve committed to a deforestation-free supply chain by 2023, and to making our product formulations biodegradable by 2030, minimising their impact on water and aquatic ecosystems.

  2. Less, better, no plastic

    As part of Unilever’s global commitment to closing the loop on plastic, we’re removing more than 100,000 tonnes of plastic from our packaging entirely by 2025 and ensuring that any plastic we do use is recyclable, reusable or compostable.

    Among the changes we made in 2020, Dove, our biggest beauty and personal care brand, switched to 100% recycled bottles across Europe and North America. Love Beauty and Planet also launched concentrated shampoos and conditioners which provide as many uses as standard bottles but require only half as much plastic packaging.

    We’re working on refillable, reusable packaging too – launching pilot programmes around the world to test viability, learn from results and refine our approach.

  3. Ending animal testing

    At Unilever, we believe in using science, not animals, to assess product safety.

    Unilever is recognised by PETA (People for the Ethical Treatment of Animals) as a company working for regulatory change, and we support calls for a worldwide ban on animal testing for cosmetics by 2023.

    We will continue to work alongside law-makers, animal protection organisations and like-minded companies and brands to drive this change, sharing the expertise we’ve gained in more than 40 years of pioneering alternatives to animal testing.

    We believe people have a right to know how the products they choose and use are made. More than 20 of our beauty and personal care brands are now PETA Approved, and we’re working on gaining this accreditation for more. Through our brands we will raise consumer awareness and continue to advocate for positive change and adopt approaches that provide greater transparency and deepen trust in our brands and business.

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Planet positive in action

Planet positive in action (8 items)

Swipe through the case studies to read more about some of the Planet Positive initiatives in place.