Founded by Paula Begoun in 1995, the brand is famous for its industry-leading innovation, accessible jargon-free science, high-performing ingredients and cruelty-free products.
Paula’s Choice offers powerful content and digital tools to demystify the science behind skincare, including an extensive 'ingredient dictionary' that breaks down the research behind nearly 4,000 ingredients, and Expert Advice, a curated online hub of skincare and ingredient knowledge.
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