Hellmann's

Born in a NY Deli back in 1913, Hellmann’s purpose is to help people enjoy good, honest food, for the simple pleasure it is, without worry or waste. Made with real, simple quality ingredients and true expertise and craftsmanship, Hellmann’s is the World’s No 1 mayonnaise.

Since the very beginning, Hellmann’s has been bringing out the best in food. But we have an even bigger role to play: we want to help people #MakeTasteNotWaste.

Our Blue Ribbon promise

When our famous real mayonnaise recipe was perfected in 1910, jars were filled to the brim with a delicious blend of ingredients picked to create the ultimate creamy texture and taste. Then a signature blue ribbon was tied around the jars containing the delicious mayo.

That blue ribbon standard is tied to everything we stand for today – quality, real & simple ingredients, and unmistakable taste and creaminess.

World’s No.1 Mayonnaise Brand

Hellmann’s mayonnaise products are available in 65 countries, including 18 new markets in the last five years. It is estimated that 1,000 Hellmann’s products are sold globally every minute. This not only making it the World’s No.1 mayonnaise brand^[a] but also one of Unilever’s fastest-growing brands bringing irresistibly rich and creamy taste to millions of mayo-lovers around the globe.

Good from farm to fork

Hellmann’s is committed to sustainable farming, responsible business and doing right by the people – not just because we think it makes our products better, but also because it’s the right thing to do.

It’s why we only use cage-free and free-range eggs in Europe and 100% cage-free eggs in North America, source 100% of our oils responsibly in our mayonnaise, and continuously strive towards sustainable practices.

What’s the recipe for building a €2 billion brand?

For Hellmann’s, it’s all about getting the perfect blend of a great-tasting product, meaningful purpose and customer-led innovation and bringing it together with a touch of pop-culture appeal.

Find out more

[a]

Source: Euromonitor, Cooking Ingredients & Meals retail value sales in 2023 – excluding foodservice.

_{This claim is not applicable to Romania, Belgium and Netherlands}

Contact Unilever about Hellmann's

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More about Hellmann's

Check out your local Hellmann’s website for more details about Hellmann’s activities as well as recipes, tips and hacks for tasty meals without waste.