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Since 1925, Lux has been bringing the best of beauty and the pleasure that comes with it to women around the world.
From the moment they wake up, Lux inspires women to be unapologetically feminine, to dare to express more of who they are. Because we believe that femininity is so much more than you can see, and we want to inspire women to embrace their femininity and dare to express their beauty beyond appearances.
We work with the world’s best perfumers to create skin treats infused with the finest fragrances, to bring you an indulgent shower experience that makes your skin feel beautiful and fragrant. Bold, sophisticated, and vibrant, each of our variants exude an alluring burst of fragrance that gives you confidence from the moment you step out of your shower.
Beyond my reflection in the mirror, I have many unseen facets and beliefs that define who I am. Today, I pledge to express my beauty and beyond, unapologetically. #IAmMoreThanYouCanSee Discover more at www.lux.com Tweet this
Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif, Shu Qi, Angelababy and Maudy Ayunda - our alluring beauty treats delight women in more than 100 countries worldwide every day.
Fragrance is at the heart of what Lux creates.
At Lux, we adopt an all-encompassing approach to sustainability of our fragrance ingredients. Lux is committed to making a positive social impact by improving livelihoods for the local community, and celebrating all aspects of our female farmers.
As Patchouli is one of the most important essential oils in perfumery and fine fragrances, Lux partnered with fragrance house Firmenich in 2016, to pilot its sustainable sourcing programme at the Kotayasa patchouli plantation in Indonesia.
This ongoing project aims to ensure that every drop of patchouli oil that goes into Lux fragrances is sustainably sourced.