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Sunsilk, the most-chosen hair brand globally, is transforming to win with Gen Z. Here’s how its market-making new launch – a science-backed, mood-boosting hair mist – is just the start of a mission to bring play back to haircare.
The Hellmann’s–NBA collaboration has tapped into the power of Brazil’s more than 57 million NBA fans with a sports-to-sales strategy that’s delivering growth, brand premiumisation and Gen Z brand engagement for Hellmann’s winning line-up of flavoured, squeeze-bottle mayos. Here...
Unilever USA has become a growth engine for Unilever globally with a market-leading strategy that’s driving breakthrough innovation, desirability at scale and world-class retailer partnerships. Discover how.
Unilever today announced changes to accelerate its global marketing transformation by bringing its enterprise-wide marketing agenda closer to its Business Groups.
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