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A bottle of Nexxus Keraphix Liquid Crystallizer. The bottle is a metallic silver-lilac colour with a black pump.

Superior science, stronger growth: the R&D shaping Unilever’s haircare brands

The skinification of haircare means consumers are seeking science-led products that strengthen their hair and protect it from sun and styling damage. With decades of R&D expertise, Unilever brands are delivering on this growing demand.

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Line-up of Persil Wonder Wash short-cycle products: Non-Bio, Ultra Care, Active Clean, Dazzling White and Odour Defy.

Wonder Wash’s Europe success creates blueprint for other key markets

Unilever’s short-cycle laundry innovation played an important role in the turnaround of our business in Europe. Building on this success, we’re rolling out the product across markets like India and Brazil where there’s huge potential for growth.

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