Lux pioneers soap from algal oils
Lux has become the first soap brand in the world to use sustainable oils made from algae.
The new soap bars are derived from algal oils of the highest quality, sourced from oil-producing microalgae that have been cultivated in a sustainable and responsible way. The soaps are already on shelf in Brazil.
“We have a unique opportunity to make a difference on a large scale, as we help develop a raw material that we know has been responsibly sourced,” explains Anne Radmacher, Lux Global Brand Vice President. “Using algal oils creates a win–win situation: not only do we deliver better products to our consumers, but we also help the planet in the process.”
Sustainable alternative to Palm Oil
Algal oils are widely considered to be an alternative to tropical oils such as palm oil, which has been linked to deforestation. Over the past five years Unilever has been working with algal oil producer Solazyme to research new ways to incorporate the sustainable oil into its products.
“Unilever’s Lux brand is leading the way in consumer innovation and in a new era of sustainability for the 21st century,” says Jonathan Wolfson, Solazyme CEO. “Unilever’s commitment to commercialising these soap products means that they will continue to lead the way in offering consumers the best performing and most sustainable products available.”
Algae on trial
Lux’s has initially agreed to buy 10,000 tonnes of the oil as part of a trial. The oil is being produced in the new renewable oils facility in Moema, Brazil.
This is just the first step in the brand’s long-term plan to use this high-quality raw material. And it underlines Lux’s commitment to look after the planet. It also recently relaunched its Lux Fine Fragrance body wash packaging with a hugely successful new design that is expected to save 1,400 tons of plastic globally.