There was simply not enough virgin plastic being recycled in the country. This meant it was hard to get hold of the volumes of PCR needed to feed into the process of making new bottles from recycled material.
To overcome that, we are encouraging consumers to help build a circular economy for plastic. We are partnering with the Buenos Aires city government to promote recycling, educate and raise awareness among consumers about separating waste, so more bottles are collected.
We are also working in collaboration with ALPLA, a world leader in the development and production of plastic packaging solutions, and Ecopek, a specialist PET recycling plant, to increase the amount of PCR resin available for us to use.
“We realised that the circular economy wasn’t going to develop by itself,” says Marketing Director Ramiro Amengual, “so we focused on several steps of the value chain, working in partnership with the government and our suppliers. We believe that collective action is the only way to drive the transformational change needed to reach our sustainability goals.”