The ‘Lean Data’ tool makes it possible to collect high-quality data that offers gender insights in a rapid, cost-efficient way. The data, once gathered, helps us move beyond general statements of empowerment towards a deeper understanding of the nuances.
We learnt that women were much more likely to hear about a programme or service from a relative or acquaintance, and to take part if a friend was already engaged. Men were more likely to hear about an initiative through more traditional marketing mechanisms, such as advertisements or sales staff.
This gives us insights into the channels through which we can engage more women and encourage them to participate in our programmes. And the data helped us understand that women were much more likely to indicate that they were accessing the programme or service in question for the first time: more than half of women as compared to around a quarter of men.