Tea workers and farmers depend on the land to grow their tea. We’re committed to nurturing it for future generations and to building on programmes that implement sustainable and regenerative farming practices. These include improving soil and crop quality, biodiversity, tea plant breeding and reforestation. More than 10% of our Kericho tea estate in Kenya, for example, is covered in indigenous trees.
Over the past years, we have planted 1.4 million trees across the estates and through donations of indigenous trees to local communities. Through a joint initiative with the Initiative for Sustainable Landscapes (ISLA) we’re also working to restore and conserve 60,000 hectares of the South West Mau Forest (PDF | 998KB) by 2030 through holistic landscape management.
We are proud of the part we’ve played in building a more sustainable tea industry and the partnerships that make it possible. We aim to grow a world of wellbeing through the regenerative power of plants. For nature, farmers and consumers. So, a good cup of tea is not simply one that tastes good, but does good too.