“Plastic pollution is undoubtably one of the biggest environmental challenges of our time. We can see its impact on our planet every day, including the billions of toothpaste tubes dumped into landfills every year,” says Samir Singh, Executive Vice President, Global Skin Cleansing and Oral Care. “That’s why I’m proud of this latest packaging innovation which will see our entire toothpaste portfolio shift to recyclable tubes.”
Starting with Signal in France this September, the new tubes will be made with high-density polyethylene (HDPE), one of the most recyclable plastics in the world, instead of aluminium. And, as HDPE is also one of the thinnest plastics available in the toothpaste market, less plastic will be needed for each tube.
“Recyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry,” says Babu Cherian, R&D Oral Care Packaging Director at Unilever. “Together with our manufacturing partners, we’re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change.”
Contributing to Unilever’s broader commitment of making 100% of its packaging reusable, recyclable or compostable by 2025, this innovation also responds to a growing consumer demand for planet-friendly yet high-performing oral care products.
But this is just the beginning. Here are three other recent innovations from our oral care brands.