We have just launched Cif ecorefill, a completely new type of product that works for consumers and the environment.
We have recently taken another step towards making all our plastic packaging reusable, recyclable or compostable globally by 2025, with the launch of our first 100% post-consumer recycled (PCR) – and fully recyclable – bottle in Colombia.
This is also one of the first high-density polyethylene (HDPE) 100% PCR bottles for our Dirt is Good brand globally.
In line with our target to increase the recycled plastic material content in our packaging to 25% by 2025, this initiative will act as a catalyst to increase recycling rates in our Colombian portfolio.
We are migrating all packaging for our FAB laundry brand’s liquid detergent portfolio to 100% PCR plastic. In doing so, we will use approximately 6.5 tonnes of recycled plastic per month, which equates to a reduction of more than 78 tonnes of virgin plastic per year. That’s equivalent to the weight of about 12 fully-grown African elephants.
But this isn’t just about Unilever changing how we make the bottles.
In Colombia, consumers don’t typically recycle. This is down to a lack of awareness, but mainly because the infrastructure for collection and processing isn’t yet widespread or co-ordinated.
That said, there is an appetite to cut plastic waste. For example, in the first year after the government introduced legislation on the use of plastic bags by retailers, over 70% of consumers reduced their consumption.
To overcome the inherent challenges and, at the same time, embrace this consumer desire, we have helped establish a supply of PCR by partnering with specialist recycling company Biocirculo.
Waste plastic is collected and stockpiled by more than 80 recyclers in Bogotá, who then take it to Biocirculo’s central sorting facility where it is cleaned and processed, ready for it to be made into our new FAB bottles.
Our partnership with Biocirculo guarantees us access to enough PCR plastic, so that – from now on – all bottles in our FAB liquids range can be made with 100% recycled plastic. This isn’t just for a specific period or a limited-edition run.
Creating a circular economy
Launching this new FAB bottle is the first step we’re taking towards creating a true circular economy for plastic packaging in Colombia.
As Manuel Madero, VP of Marketing for our Home Care division in the Middle Americas region, says: “We understand that the consumer goods industry has an important role to play in developing solutions to the plastic waste problem, but we can’t do it alone and we can’t do it in isolation.”
“It requires consumers, government, waste management companies and packaging suppliers to act together. Importantly, it is essential to increase recycling rates in homes for this model to be sustainable.”
As part of the FAB bottle launch, we are running ads – on TV, online and in-store – to raise awareness of the importance of consumers sorting their waste at home, particularly plastic.
We also want to influence other companies and industries – the players who are key to building a circular economy – to reinforce this message and work together to mitigate the problem.
We are working towards a more sustainable packaging solution for the rest of the FAB portfolio in Colombia, and we will launch PCR packaging in Ecuador and Central America next year with our Dirt is Good brands.
We are also designing and developing packaging that is recyclable and made from recycled content for other Unilever brands in Colombia.
As part of our efforts to make all our plastic packaging reusable, recyclable or compostable by 2025, we’re working on ways that shoppers can buy one container and refill it over and over again.
In Argentina, consumers throw away around 12 million plastic bottles every day and yet less than a quarter of these get recycled. Our Cif brand is helping to tackle that problem with the launch of a 100% recycled and recyclable PET bottle.